You've done all you could to come up with a really catchy headline that's sure to draw in traffic to your article. And now, you can't keep up that tempo of interest till the end of the article. So, how do you infuse interest in your article from start to finish?
1. Let your introduction paragraph lead the reader into quick facts about your subject matter. For example, if you're talking about a particular holiday resort, talk about the welcoming view of a waterfall, as you drive in to the resort. And then, quickly list a few things your readers must look out for or do when they're there, such as:
• Take a pony ride
• Watch sunsets and sunrises
• Enjoy one night in a tent
2. Don't bore your readers with big and difficult words: Be contemporary, use words that people use these days. For example, don't ‘insofaras’ when you can say ‘as much as. '
3. You may choose to write an article each day or one per week. However, don't change your style depending on the subject matter you're dealing with. If there's anything your reader expects from you, it's consistency of tone and style. So, develop one style and stick with it.
4. You may or may not like to add an image to your article, but if you're writing a blog, it is more than advisable that you add an image relevant to the article.
5. Find new and creative ways of saying old things. For example, if you're writing a thriller and you want to say ‘it was midnight when. . . ’ you could say, ‘the tick-tock of the midnight hour was suddenly so loud. Perhaps it was because. . . '
6. Offer variety in terms of length of sentences. Intersperse long sentences with short for variety, and so that your readers don't get lost in your long-winded sentences.
7. Always keep your readers’ interests in mind. Engage them in your narrative, description or facts. And yes, never tell them what they might know already, because this might bore them. Then, not only will they lose interest in the rest of your article but may even find you dull and predictable.
8. Coin a few words or expressions that suit the tone and subject of your article. This will make your article new and refreshing.
9. If you're an advertising copywriter or a story writer, borrow some writing skills from there and bring them in here. Nothing could be more appealing to a writer than newness.
10. Write error-proof, grammatical English. Nothing could put off a reader more than poor spellings and grammar.
11. Add details where necessary to give your reader a sense of time, place, and the who, why and where of your article.
12. Jolt them into continuing to read your article by asking a slew of questions that may just be in your readers’ minds.
These are just some ways of holding on to your readers’ attention and never letting it wander. You could certainly try some of these techniques and increase your readership.
Mithi Chinoy is a full-time freelance writer, editor, SEO writer and children's short storywriter based in India. You can check out her website at http://www.mithichinoy.com