Some people say that writing articles is an art and that you need quite a bit of creativity inside of you, to write a good article for purposes of article marketing. However, even when it comes to article writing, you will have to follow some rules and regulations when it comes to writing. These rules would enable you to construct a good article that becomes an effective tool of income generation.
Don't waste words, but try and conserve them as much as possible. Yes, you can write all you want but its best to be as frugal with the text as possible. This lends a bit of simplicity to the proceedings and also helps lend some clarity to the article in general.
Don't Write to Impress
You are not writing a story, which needs to impress people. What you are doing through the process of writing articles is sharing information with the people, which in turn promotes your website. Writing for the web must be purposeful and you must accomplish this purpose in quick time, hence don't write to impress but write to empower.
Use single words, Instead of Wordy Phrases
This pointer is similar to the earlier one about not writing articles to impress but to offer information. You must cut short your wordiness and use single words whenever you can. This limits the spread of your content and you can make your point without beating about the bush. Moreover, it makes sense to use simpler words that everybody can understand rather than using important sounding words that are not easy to understand.
Use Bullets, if Possible
Bullets and numbering are a great way to make your article more readable. Bullets are also simpler to read then long sentences. They cut short the length of the article and are to the point. While writing articles, if you come across a few pointers that need to be shared with the readers then it would be a great idea to use bullets. If anything they offer a neat look to the article in general.
Precision in Language
On the whole, you don't need to meander. Your audience does not have all the time in the world to read your article and hence you must integrate all the pointers given above to construct an article that is precise, meaning that it uses the pronoun minimally for the improvement of clarity. If you use your pronouns sparingly, then it also helps in the process of search engine optimization.
You could call what has been mentioned in this article a few rules or can also call them important pointers towards writing articles that are an effective tool for article marketing. When it comes to web writing, these rules will make it possible for you to create content that people will actually read and not just skim through. So keep these rules/pointers in mind and I am sure that you will be able to configure articles that are not only good but quire readable also.
If you follow these Writing Articles tips for web content, you will definitely succeed as a web writer. Look at http://www.goodinternetmoney.com/Articles-Submission.php for more information.