Article Marketing – 4 Benefits of Your Article Writing Efforts

Brandon Cornett
 


Visitors: 160

Article marketing is the act of writing articles and publishing them online. What's the point? Here are four benefits of an article marketing program.

Benefit #1 - Website Traffic
Article marketing can increase your website traffic in several ways. First, when you publish articles online, and those articles get published elsewhere, they increase your potential audience. And if you include a website link in each article, those readers can easily find your website.

Benefit #2 - Search Engine Ranking
Over time, article marketing can also increase your website's search engine ranking, sometimes dramatically. Here's how:

As we've discussed, article marketing can lead to a lot of inbound links from other websites to yours. As your articles circulate and get published on blogs, ezines and websites, you'll have more and more inbound links. Most search engines (and Google in particular) use “link popularity" as one of several criteria to evaluate and rank your website.

Link popularity refers to the number and quality of inbound hyperlinks from other websites to yours. So by increasing the quality and quantity of articles you submit, you'll be increasing the number of places your articles get published. And the more places your articles get published (with hyperlink intact), the greater the link popularity.

More articles. More links. Better search engine ranking.

On a side note, it's worth mentioning here that with inbound links, quality matters. It's far better to have inbound links from a handful of quality websites (that already rank high with search engines) than from 100 “starter" sites with low ranking.

Benefit #3 - Positioning / Credibility
Article marketing helps you position yourself as an expert in your field. When your articles get published on other websites - especially if they're prestigious or well known sites - you gain third-party credibility you can't get from traditional advertising.

Benefit #4 - Simplicity
In time, you'll learn to write and distribute articles with such efficiency that you'll surprise yourself. In fact, I know from personal experience that one can comfortably write two articles per week. Try it during TV commercials and see what I mean. And at that rate, you'd be producing more than 100 articles per year. You'd also be saturating the search engines (and your target market) with quality, relevant content. And it's easier than you think!

* Copyright 2006, Brandon Cornett. You may republish this article if you keep the byline and author's note, and also leave the hyperlink intact.

About the Author
Brandon Cornett is the owner and publisher of MarketingSwap.com, a content exchange for writers and publishers. Submit your own marketing articles , or download a free 18-page article writing guide! Visit http://www.MarketingSwap.com today.

(474)

Article Source:


 
Rate this Article: 
 
Article Marketing Secrets Are You a Perfectionist? 4 Crucial Tips to Jumpstart ..
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Article Marketing – How I Have Used Article Marketing to Super Charge My List .

by: Sean Mize (November 22, 2006) 
(Writing and Speaking)

Article Writing and Article Marketing - How to Find and Relate to Your Niche ..

by: Lessie Harvey (August 25, 2007) 
(Writing and Speaking/Writing Articles)

Article Marketing: May It Rest in Peace, Article Marketing and Article Writing ..

by: Jeff Herring (October 15, 2006) 
(Writing and Speaking)

Article Writing & Article Marketing: Your Article Writing Resolutions

by: Jeff Herring (December 14, 2005) 
(Writing and Speaking/Writing Articles)

Article Writing: Top 7 Benefits of a 7 Tips List Article

by: Jeff Herring (March 05, 2007) 
(Writing and Speaking)

Article Writing - Why is Article Writing the Backbone of my Internet Marketing ..

by: Sean Mize (October 20, 2006) 
(Writing and Speaking)

Article Writing - Use Your Article Writing and Marketing Skills When Writing ..

by: Lessie Harvey (August 29, 2007) 
(Writing and Speaking/Writing Articles)

Article Writing Made Easy - 2 Vital Article Writing Tips to Boost Your Article ..

by: Fabian Tan (October 07, 2008) 
(Writing and Speaking/Writing Articles)

Article Writing Secrets - Rapid Article Writing to Quickly Increase Your ..

by: Jeff Herring (February 23, 2008) 
(Writing and Speaking/Writing Articles)

Article Marketing Secrets Are You a Perfectionist? 4 Crucial Tips to Jumpstart ..

by: Beverly K Taylor (July 23, 2008) 
(Writing and Speaking/Article Marketing)