How to Create a Compelling Media Kit


Visitors: 959

A well-built media kit is vital for effective marketing. Without it, all your promotional efforts could be wasted. You might be able to talk a good game and get the “hiring” company energized and excited about your speech presentations, but when they request your media kit and see a skimpy, unattractive, and uninformative package with only a couple of documents and nothing more, all that “talk” will have been for nothing!

A brilliantly designed media kit is good, but although visual impact is important, your content is equally as important. Your media kit's value is in the information it provides and in its news worthiness.

Whether you send your media kit via email in PDF format or whether you decide to print and post it, it should be packaged neatly with a cover / folder bearing your organization’s logo. The number of components you should include depends on your focus and your target.

Your media kit should include:

  • A folder with an eye-catching cover - to hold contents neatly; if you are sending your media kit in PDF format, make sure the cover page presents as a folder cover

  • An introduction letter customized to meet the needs of the recipient

  • Speaker's bio (also referred to as a one-sheet) with your photograph (black & white or color, preferably a head shot with white background)

  • List of topics / presentations, along with a description or outline of each topic

  • Fee schedule: include your entire fee schedule (including international rates)

  • Six recent speaking references

  • A professional demo video on request by recipient - see our tips on creating a professional demo

    If you would like assistance putting together a professional media kit please contact us.

    Wendi McNeill is owner of Charli Jane Speaker Management Services. She markets, promotes, and consults speakers, authors, coaches, and entertainers worldwide. She is also the founder of Charli Jane Business Solutions and assists speakers with their administrative and management needs. You can sign up for her bi-weekly newsletter, Speak to Me and receive free Call for Presenter notices at or you can email her at

  • (391)

    Article Source:

    Rate this Article: 
    Building an Author's Media Kit
    Rated 4 / 5
    based on 5 votes

    Related Articles:

    Media What? How to Create a Media Kit

    by: Tanya Stesen (September 21, 2005) 
    (Business/Public Relations)

    How to Create a Compelling Brochure

    by: Lynne A Saarte (July 17, 2008) 

    Create a Compelling Call to Action

    by: Kaitlyn C Miller (August 14, 2008) 
    (Business/Marketing Direct)

    How To Create Compelling Auctions In eBay?

    by: Vineet Nair (November 20, 2007) 
    (Internet and Businesses Online/Auctions)

    Electronic Media Kit

    by: Keshav Solanki (April 25, 2011) 
    (Internet and Businesses Online/Internet Marketing)

    What is a Media Kit and Why Should Your Company Have One

    by: Amy Nutt (October 03, 2008) 
    (Business/Public Relations)

    Create Compelling Trade Show Booths

    by: Steve Booth (April 25, 2009) 

    How To Create Instantly Compelling Ads Every Time

    by: Marc Gamble (February 08, 2005) 

    Media Kit: 25 Component Possibilities

    by: Catherine Franz (September 21, 2004) 
    (Business/Public Relations)

    Building an Author's Media Kit

    by: Kenneth Eaton (September 18, 2005) 
    (Writing and Speaking/Book Marketing)