How to Create a Compelling Media Kit

 


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A well-built media kit is vital for effective marketing. Without it, all your promotional efforts could be wasted. You might be able to talk a good game and get the “hiring” company energized and excited about your speech presentations, but when they request your media kit and see a skimpy, unattractive, and uninformative package with only a couple of documents and nothing more, all that “talk” will have been for nothing!

A brilliantly designed media kit is good, but although visual impact is important, your content is equally as important. Your media kit's value is in the information it provides and in its news worthiness.

Whether you send your media kit via email in PDF format or whether you decide to print and post it, it should be packaged neatly with a cover / folder bearing your organization’s logo. The number of components you should include depends on your focus and your target.

Your media kit should include:

  • A folder with an eye-catching cover - to hold contents neatly; if you are sending your media kit in PDF format, make sure the cover page presents as a folder cover

  • An introduction letter customized to meet the needs of the recipient

  • Speaker's bio (also referred to as a one-sheet) with your photograph (black & white or color, preferably a head shot with white background)

  • List of topics / presentations, along with a description or outline of each topic

  • Fee schedule: include your entire fee schedule (including international rates)

  • Six recent speaking references

  • A professional demo video on request by recipient - see our tips on creating a professional demo

    If you would like assistance putting together a professional media kit please contact us.

    Wendi McNeill is owner of Charli Jane Speaker Management Services. She markets, promotes, and consults speakers, authors, coaches, and entertainers worldwide. She is also the founder of Charli Jane Business Solutions and assists speakers with their administrative and management needs. You can sign up for her bi-weekly newsletter, Speak to Me and receive free Call for Presenter notices at http://www.charlijane.com or you can email her at info@charlijane.com

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