No matter how disciplined and mentally tough a person is. . . few things get done (with rare exception) without some kind of deadline or incentive to do it.
And this is especially true when selling something in a sales letter or ad.
Which is why if you want someone to order from you immediately, it's vital that - in every single piece of copy you create - you include at least one (maybe even all) of these three things:
1. ) A reason to buy now like:
"I just got word today the lab who produces this remarkable fat burning pill is about to drastically raise their costs. And the price of each bottle is about to skyrocket. So don't put this off. . . "
2. ) An incentive for someone to buy now like:
"If you buy the entire year subscription at once - instead of paying monthly - I'll cut the entire price in half!"
3. ) Or even a reward for buying now like:
"If you're one of the first five people to order, I'll also throw in two tickets to a Hawaii vacation get-away (including air fare, food and loging) and buy you an entire year's worth of gasoline!"
This may seem simple and “common place" but it's amazing how few people put much time into this part of their ad.
And the real beauty of doing this sort of thing is that - many times - giving even the smallest “nudge" like this in your ads can make a huge difference in your response and sales.
Especially when you have a lot of people “on the fence" about buying. . . who are more or less hoping you will give them some sort of “excuse" to buy.
Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com