If you'd like a quick and simple way to learn copywriting. . . without needing a lot of money or natural writing ability. . . then this article will show you one of the ways I did it, and how you can do the same thing.
Know this: There's a lot to the “game" of writing copy, and anyone who says it's easy or claims to be a “natural" is either a freak of nature (and I mean that in a good way, kind of like a supermodel is a genetic freak of nature). . . or just some dork looking for attention.
So please, if you're struggling to learn this craft, don't despair. You don't need any natural talent. You don't have to be related to a world-famous writer. You don't even have to play one on T. V. No, the way to learn it - and learn it quickly - is plain old hard work. Lots and lots and lots of hard work - every day and consistently.
And to that end, I'm going to tell you about one of my little “trade secrets" on how to quickly learn the basics of copywriting. It's a nice, easy two-step process, and it's not complicated at all. So don't let the simplicity fool you. In fact, all you need is the ability to read and an hour per day.
Step #1: First off, every time you get a new copywriting book, info course, article, newsletter, etc, read it a minimum of 10 times. And then, read through it again once or twice a year afterwards. That way, you're continually feeding your brain with a “rotation" of the best stuff out there.
Step#2: In between all these readings, grab your swipe file - maybe 30 to 50 of the highest-pulling promotions you can find - and comb through them one by one, taking special note of how the copywriters applied the stuff you're reading about to their ads.
And that's all there is to it. Each time you do this, you'll internalize the concepts and ideas you're learning about more and more. . . until they eventually become automatic.
Simple? Yes. Easy? Well, maybe not so much. After all, it does take hard work. But believe me, it'll be more than worth it when you're cashing those fat checks.
Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com