How's your copywriting business faring? If you're not coining money in this economic slowdown you should be ashamed of yourself. This is a superb time to be a copywriter; indeed most copywriters are booked up months ahead with clients who are eager to avail themselves of copywriting services.
Here are three tips which will help you.
1. What Are You Selling? Make a List
Your first step in making more money is to look at what services you're currently selling. Perhaps you're just selling copywriting sales pages. You can easily offer many more services.
Initially you might start with services which are complementary to a service you're already selling. For example, if you're selling a small business copywriting services, think about what the business is trying to achieve, and how you can help the business to achieve it.
Many small businesses are losing money, and don't even know it.
2. Show Clients How to Stop Bleeding Money
You can extend your copywriting services when you show your customers how to run their businesses more effectively.
Here's a small example. Many of your customers already have email lists. However the chances are that they rarely contact the people on this list. In fact I've never met a client who IS making full use of his mailing list.
If you can show your client that sending out regular email messages will increase his business profits, you just created a new copywriting job for yourself in sending out those regular email messages.
3. “Retainer": the Magic Word
How many of your clients have you on a retainer? Ideally, at least 10 of your clients should have you on a retainer, so that they're sure that you are ready willing and able to do copywriting for them at any time of the day or the week - even on weekends.
Make a list of the benefits to your customers of having you on retainer. You'll be amazed at how attractive this is to many clients.
Especially in these straightened economic times, many companies have trimmed their marketing departments down to the bone. This means that there is plenty of work for freelance copywriters. All you have to do is make your clients aware of what you can do, and the benefits of having you as a quasi-member of staff.
So there you go - make more money copywriting today.
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