What's the key to great online copy? There are a few things you need to keep in mind when you're writing for the web and this article will help you learn about the importance of achieving the perfect balance of human readability and search engine optimizing for your website's content.
Online content is written for many purposes such as on websites and blogs and news sites and forums, online magazines, wikis and newsletters plus information hubs or lenses. When you write, your copy needs to pop and a great way to do that is with subheadings.
The title and the first few sentences are imperative. They need to grab the reader and hold onto them so that they will stay and read the whole page. They have to get interested quickly and see a benefit in reading what you have to say.
Subheadings in Web Copy
Subheadings break up the copy on a page. When a visitor lands on your page, if they see a great big long and seemingly endless block of text they might feel too overwhelmed to read it. If you break it up with bolded headings, this makes the page scannable. Online visitors have a rather short attention span and if you've got something important to say, saying it in bold in a slightly larger font can really catch the eye of someone who is doing a fly by surf of your page. It can stop them cold so they'll read what you have to say and if you catch their attention, they might make it to the end of the page where you will have your carefully crafted pitch so you can make the sale.
Search Engine Optimization
Getting the search engines to your site can increase the number of visitors you get to your site because when Google, Yahoo! and MSN see you as relevant for your niche, they will send traffic your way. Organic search engine results are far more effective than sponsored advertisements in PPC (pay per click) programs because people see your link in first place and automatically assume you know what you're talking about. Enough people have such faith and trust in that number one spot that they'll hit Google's “I feel lucky" button to go straight to the best result for a search.
You also need a call to action. Something has to happen towards the end of the copy to tell the reader what to do next. Writing persuasive copy can be an art form.
The Perfect Blend of Writing For Readers and For SEO
In order to satisfy search engines and get readers you need to strive for the perfect blend of keyword density and great copywriting. If you're not a great writer or don't have the time, you might consider hiring a professional writing company. Website content for blogs and websites can be written to your specifications with your targeted keywords for SEO and your target audience kept in mind.
You just knew there had to be a hook here somewhere, didn't you?
Julie-Ann Amos is a professional writer and business consultant. She has over 14 books published in many countries. She runs Exquisite Writing , a large freelance writing agency that produces a wide variety of website content, articles, web pages, website contents, books and ebooks as well as blogging services for an international client base. Topic experts available for a wide range of subject areas.