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Copywriting and Public Relations - Profitable Publicity

Angela Booth
 


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Want to increase your copywriting income fast. . . for free? When you become skilled at using public relations (PR) tactics, your clients will love you, and you'll make more money.

PR is a powerful tool. It can generate hundreds of thousands of dollars of free publicity, within several hundred words. Your successful copywriting practice must include PR, and you become a PR maven by using it for yourself - in your own business. Read on to discover how.

Ever wondered where the media gets its news? The answer is. . . spin. At least 75 per cent of all news stories originate from press releases written by copywriters. Some copywriters specialize in PR, and if you enjoy it, you can develop this specialty yourself.

How to Develop a PR Specialty in Your Copywriting Practice

Your first press release is sent out to your local media (newspapers, TV, radio) to announce your new copywriting services business. More often than not, local newspapers run the release as-is. They may even assign a reporter to write a story on you.

This kicks off your new copywriting business with a blast, because people trust editorial content, where they'll ignore most advertising. You've just created an advertising coup, and it hasn't cost you a cent. It's the fastest, easiest, and simplest way to get your new business off the ground.

I recommend the press release tactic to all my copywriting students, and am always amused when they're shocked at how easy it is to get publicity. It's easy because the media needs a constant supply of news stories, and if you can supply those stories, you're golden.

However, useful as the press release is, there is an even more powerful PR strategy you can use - a full-fledged media campaign.

A media campaign is run for a specific period, to generate a specific result. Your aim is to brand something into the public consciousness. Done well, you'll never need to advertise your business at all.

As a beginner, creating a media campaign has two powerful effects. Not only do you get an inkling of how the media works, you also learn how to do it for others, once you've done it successfully for yourself.

Every copywriter needs to become skillful at using PR. The big benefit of using PR for yourself is that it's a free way to get all the copywriting clients you can handle.

Want guidance to learn copywriting? Top copywriter Angela Booth's “Copywriting Master Class - Ten Weeks to Copywriting Genius" at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business and/or write copy for your own business.

For quick results, Angela's ebook “Seven Days To Easy Money: Copywriting Success" at http://abmagic.com/Copywriting/copywriting.html takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter's marketing processes and portfolio. You could be signing up your first clients within two days.

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