Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won't make sales.
If you enjoy marketing, that is, making sales, you'll enjoy writing copy for the Web, and your skills will be in high demand.
What Do Web Copywriters Write?
Web copywriters write sales materials. You may write the sales content for a complete Web site, or just single pages. In addition, you'll write email marketing materials, and Web advertising. Your job is to sell online, using words.
Most Web copywriters specialize. Some specialize in writing Pay Per Click (PPC) advertising and landing pages for that advertising. Others specialize in writing content for online sales catalogs, or in writing email marketing campaigns.
You can choose the kind of copy you enjoy writing, and specialize in that.
How to Get Started
To get started, you need your own Web site. This is because Web copywriting involves writing for the search engines. Why? Because the search engines bring traffic to a site. Your job, as a Web copywriter, is both to get traffic to a site, and also to convert that traffic, so you make sales.
Your own site is your test bed. It helps you to develop your skills.
When you write sales content for your site you're advertising your Web copywriting skills. The more proficient you are in getting traffic to your site, the more clients you'll get.
I encourage you to test everything you write. Testing is the foundation of great Web copywriting. It's essential. Initially you'll test using the material you write for your own site - you'll use those skills when you write copy for others, too.
If you enjoy selling, Web copywriting offers a new career. You'll be in high demand, so get started today.
Want to make a great income as a copywriter? Write copy for the Web. Although it's aimed at marketers, Angela Booth's new ebook “Web Copywriting Profits: DIY Copywriting" at http://webcopywritingprofits.com/ gives you all the instruction you need to write Web copy and make great money online.
Want more guidance to learn copywriting? Angela Booth's “Copywriting Master Class - Ten Weeks to Copywriting Genius" at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business and/or write copy for your own business.