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Qualities Of A Successful Copywriter

Saman Rashid

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Copywriters are people who write to persuade, change opinion, generate trust, and attract people to a product or service. The work deals with widely diverse subjects, but requires the same underlying philosophy: Generate trust in the eyes of your audience and maintain it till the very end. Earlier forms of copywriting for print and electronic media, provided a very-limited landscape for copywriters. However, as the Internet spun its web around the globe, copywriting saw an upsurge unparalleled in its time-line.

Today's copywriters need to maintain a consistency in the quality of their work in order to secure a nest in the highly-competitive freelance writing industry. It is vital for them to have a style that they can associate their name with; one that will give them an edge over the flock. Qualities that are stressed in this field are relevance, coherence, and a flow that allows the reader to glide over the entire text effortlessly, absorbing and registering the maximum amount of content. The write up should be unambiguous and clear, and should have a tone and style that relates to the target audience. For example, a topic such as ‘depression’ needs two different sets of academic and linguistic styles when written for medical professionals and general readership. These features should be enhanced with a general tone of persuasiveness and trust that makes the reader stay till the very end. After all, the whole point of copywriting is to influence the thoughts of the audience.

A perfect style is of little help if a copywriter fails to get project assignments in the first place. Therefore, it is equally important to make prospective employers aware of his/her talent. Online work is often dependent on web-based profiles, like blogs, WebPages, and profiles on specific websites where buyers can review them.

Good copywriters make maximum use of these tools to enhance market coverage. It is helpful to have an attractive, relevant, and easy- to- navigate format. Good profiles have a well thought ‘About us’ section, and contain clear statements about particular skills and work philosophies. Links to employer reviews, previous work, and portfolios are also very important; all of it presented in a clear, compact package.

With style and a flawless portfolio developed, maintaining credibility becomes an even more challenging task. Professionalism in copywriting demands disciplined work habits, just like it does in any other profession. Unprofessional copywriters get lax after some time, due to the homebound nature of the job. However, a professional will use this very factor as an advantage in developing better work habits, due to the greater flexibility and ease it offers.

In order to meld a good reputation with a work profile, it is absolutely indispensable to be on time when it comes to meeting deadlines. Failure to do so makes employers more doubtful the next time they consider giving you an assignment, which is very detrimental to successful working relationships. It is also important to have good modes of communication with the clients, and to clear any doubts or uncertainties before embarking on the project. Easy communication access is also vital during the project, as the client may wish to modify it, or clarify a certain aspect of it.

Saman Rashid is an experienced writer. She has been writing articles and web copies since 3 years. To contact her, kindy visit


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