I love these topics that spark all kinds of great, and sometimes heated, debates. This is actually a question that was asked recently in a forum that I attend. It certainly did get the arguments going. Plato has his own theories on this subject, which I will also touch on in this article. So what do YOU think? Is writing good copy a gift or is it something you can learn? I am sure you are going to find this article quite fascinating.
There are three schools of thought on this subject. The first school says that writing sales copy, like anything else, can be learned. Their argument is that babies are not born with the skill to write sales copy. They had to learn it from somewhere. But Mozart, at age 3, sat down at the piano and started playing without any formal training whatsoever. Are these people rare? Yes, but they do exist.
The second school of thought says that it's pure talent. You can learn the steps such as write headline, then bullet points, etc. , but if you don't have a true talent with words and the ability to paint pictures with those words, you'll never be a great copywriter. But where does that talent come from? Does it come purely from inside? Or is it possible that it comes from life experience, such as if you had a sales background or took lots of writing classes in school?
The third school of thought says that it is a combination of both. You can learn how to be a copywriter, but somebody with a natural gift for words is going to be a better copywriter than somebody who doesn't. I think what they are talking about is talent. But where does talent come from? Is it truly intuitive or is it learned? Is there such a thing as real talent?
Personally, I have been interested in writing since I was a kid. I wrote stories, plays, songs, novels and even TV sitcom scripts. I was always pretty good at it too. I don't know why. Yes, I took all the English courses in school, but I never felt I really learned how to be a writer from them. So learning how to write copy that converts well came easy to me. I just studied the basics and let my natural “talent" take over from there. So I guess I am agreeing with school number three, though I can't really be sure.
What do YOU think? I think it can be learned to a degree, but a certain amount of talent would certainly help. I can't give you the talent, but if you check out the link in my signature, you'll find a resource that should, if you have any talent at all, turn you into just as good a copywriter as myself.
To YOUR Success,
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