Cha ching in a very big, big way.
Here's the issue. . . while the crafting of words on the net has certainly grown by leaps and bounds over the past three to five years, there are still many out there who cannot move away from the sales language when trying to make the sale.
Sounds crazy. . . but humans do NOT like to be sold to. . . they LOVE TO BUY. Then when they buy, they like to get the pat on the back for having made the best purchasing decision possible.
Any direct mail expert will echo that exact process. And the reason they make an ungodly amount of money, is because they play right into the process and let it play out as it naturally should.
Ponder this: you walk into a car dealership and you and your spouse are ATTACKED by salespeople asking how they can help. (Asking how they can make a commission, really. ) Are you made comfortable in that scenario, or would you rather it be YOU that has to approach them and ask if the SUV you have your eye on comes in leather with the double DVDs in the back?
We both know the answer to that one.
So the copywriters who have proven their chops use the laws of attraction rather then put on track shoes and attack the would-be buyer.
They know NOT to swim against the grain because swimming against the grain does not work.
There is a place for sales letters that are written with a sales hand, and we all know that it ends up in the circular file.
Let your customers find your value THROUGH your online copywriting. You will make gobs of cash when you do.
Besides, only salmon swim against the current, and what do they know? They're fish!
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