The Ultimate Copywriting "Drug": How To Get People Hopelessly Addicted To Your Marketing

Ben Settle
 


Visitors: 338

If you want to make sure people who read your sales copy are literally riveted to every single word of it - from start to finish - then this article will show you how.

Listen to this:

One of the single best ways to get, hold and ultimately direct somebody's attention. . . is with a good story.

It's true.

People are already “hard wired" to listen to and learn from information in story form. It's in our genes and neurology.

All of which means. . . if you want to get someone virtually addicted to reading your sales pitch. . . all you have to do is come up with a very interesting and –- even more importantly - highly unusual story.

In fact, a wild and interesting story about your product (how it was discovered, who it's helped, how it changed your life, etc) will do more for your sales than any amount of sales “techniques" or fancy copywriting tricks.

It will keep people glued to every word you have to say. Your ad won't really feel like a “sales pitch" at all. It'll be more like this fascinating plot they want to hear more about.

And if you simply learn how to turn your sales letters into stories…you will absolutely ensure nobody is ever bored by your ads - which is one of the single biggest reasons people toss out or delete advertisements in the first place

Instead of being bored, people will want to read and keep reading your ads - all the way to the end when you ask for the sale.

This may sound like a really simple concept to learn, but it’s extremely important.

Learning to tell stories is one of the single most important copywriting skills you can have. It's what separates the winners from the losers. . . and what makes even a bland and ordinary product or service exciting and fun.

Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

(404)

Article Source:


 
Rate this Article: 
 
Avoid Copywriting "Burnout" Forever With This Simple Trick
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Real Estate Marketing Strategies - Are You a "People Pleaser" or Are ..

by: Maya Bailey, Ph.D. (April 10, 2007) 
(Real Estate)

How "Sandwich" Copywriting Makes Your Marketing Promotions ..

by: Ben Settle (May 11, 2006) 
(Writing and Speaking/Copywriting)

The Ultimate Internet Marketing "Shortcut" To Quick And Massive ..

by: Michael Senoff (July 07, 2006) 
(Internet and Businesses Online/Internet Marketing)

"The Hero Wore Black" "Pebbles" "Find Me" .... ..

by: Kathy Ostman-Magnusen (August 11, 2006) 
(Arts and Entertainment/Poetry)

What Most People Overlook When Using "Fear Of Loss" As Their ..

by: Craig Garber (November 29, 2005) 
(Business/Marketing Direct)

"Old North State," "Bob Said GoodBye," and "One ..

by: Ramekon O'Arwisters (July 17, 2006) 
(Arts and Entertainment/Poetry)

Three Poems About RELATIONSHIPS: "Smiles"; "I Noticed"; and .

by: Kathy Ostman-Magnusen (August 24, 2006) 
(Arts and Entertainment/Poetry)

Make Your Copywriting Exciting, Passionate And Emotional...Without Using Any ..

by: Ben Settle (September 21, 2006) 
(Writing and Speaking)

Freelance Copywriting: Don't Get Caught In The "Hourly Rate" Trap

by: Angela Booth (February 25, 2007) 
(Writing and Speaking)

Avoid Copywriting "Burnout" Forever With This Simple Trick

by: Ben Settle (June 29, 2006) 
(Writing and Speaking/Copywriting)