If you want to make sure people who read your sales copy are literally riveted to every single word of it - from start to finish - then this article will show you how.
Listen to this:
One of the single best ways to get, hold and ultimately direct somebody's attention. . . is with a good story.
People are already “hard wired" to listen to and learn from information in story form. It's in our genes and neurology.
All of which means. . . if you want to get someone virtually addicted to reading your sales pitch. . . all you have to do is come up with a very interesting and –- even more importantly - highly unusual story.
In fact, a wild and interesting story about your product (how it was discovered, who it's helped, how it changed your life, etc) will do more for your sales than any amount of sales “techniques" or fancy copywriting tricks.
It will keep people glued to every word you have to say. Your ad won't really feel like a “sales pitch" at all. It'll be more like this fascinating plot they want to hear more about.
And if you simply learn how to turn your sales letters into stories…you will absolutely ensure nobody is ever bored by your ads - which is one of the single biggest reasons people toss out or delete advertisements in the first place
Instead of being bored, people will want to read and keep reading your ads - all the way to the end when you ask for the sale.
This may sound like a really simple concept to learn, but it’s extremely important.
Learning to tell stories is one of the single most important copywriting skills you can have. It's what separates the winners from the losers. . . and what makes even a bland and ordinary product or service exciting and fun.
Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com