Congratulations! You've published a book! The hard work, all those hours of writing, of editing, and of sweating over just the right word, are over.
Not quite. Now it's time to take off the “artist" hat and put on the “marketing" hat.
If you're self-published, this is one serious hat that you'll have to wear often if you expect to earn back the money you've invested in your book. But even if you've been published via a traditional publisher, you'll need to do at least some of the marketing yourself. Publishers have only so much money to spend on marketing, and most of that money goes into a few big, blockbuster titles. The more you can help promote your book and increase sales, the happier your publisher will be with you - and the more likely they'll be to look on your next book with a favorable eye.
Every author should have their own website. It can be as simple as a single page with your name and contact information and links to where people can buy your books. It can be as complex as a full-service site with articles, a blog, links pages, and other helpful things that will keep your visitors coming back for more.
If you've never made a website before, consider starting with a blog. There are lots of large blogging sites out there, such as Blogger.com. Choose a simple name for your blog that will make you easy to find in the search engines. Your own name would be a good choice. The title of your book would be another. Then keep the blog content fresh and active so that people will want to return to the site. Your blog will be indexed with the larger blog community so that people can find it.
If you design your own website, learn everything you can about website promotion. Before you can promote your book through your website, you need to promote your website so that people can find it. Learn about Search Engine Optimization at http://www.gkbledsoe.com
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