Already on ArticleSlash?

Forgot your password? Sign Up

Publishing Options Galore

 


Visitors: 297

There are many ways of publishing your book:

  • Subsidy POD
  • POD printing
  • Offset with a printing company
  • Making and printing your own

    Before deciding on how to publish your book, defining need comes first. Here are some guidelines:

  • To test the market and get reviews, use a low-cost front-end subsidy, i. e. , Lulu, CreateSpace.
  • For direct selling, wider distribution and assistance with many aspects of publishing, go with a user friendly POD subsidy, i. e. , Aventine, Dragon.
  • For multiple books, wide distribution, and willingness to take on formatting, design, business aspects, become a publisher and go directly to a POD print company, i. e. , Lightning Source.
  • For bulk, low-cost books that are primarily distributed by you, go offset.
  • For short-run niche/untraditional books, design and print your own.

    Some specifics. . .

    Publishing Option: Lulu. Lulu started out as a technology company. Years ago, when I first visited the site, it was extremely difficult to navigate. Times have changed. Writers have been flocking to Lulu for a lot of reasons. Advantages: Should you not wish to use an ISBN number or have distribution, the cost of printing a book is nominal. With an ISBN and distribution, the cost runs anywhere from $100 to $150. Books can be given a Lulu ISBN or, for an additional fee, an ISBN for your imprint. Distribution is not restricted to Lulu and books can be sold on Amazon, Barnes and Noble and other online venues. User-friendly, Lulu accepts different formats for manuscript submission. Proof copies are available. Books can be sold in Lulu's store for sizeable profit. Disadvantages: At this time, author copies have a higher unit price than CreateSpace, Lightning Source and some subsidies, i. e. , Aventine Press. Manuscript and cover is author-designed and formatted. Profits from books sold on Amazon take a hit.

    Publishing Option: CreateSpace. CreateSpace is an Amazon subsidy that publishes books with no or little upfront costs: Standard Plan and Pro Plan, respectively. Advantages: an ISBN number is provided; author copies can be purchased at a cost configured from the printing expense; a twenty percent royalty is paid on cover price not sale price; a proof copy (nominal cost) is available prior to publication; returns are accepted. Disadvantages: their books are only available on Amazon; all pre-publication tasks: editing, cover design/layout, manuscript formatting, must be undertaken by the author; submissions must be in PDF format.

    Publishing Option: High-cost up-front subsidies are those companies that provide one-stop publishing services, i. e. , formatting the manuscript, designing the cover, sending the manuscript to the printer, providing distribution streams. Add-on services can include editing, marketing and website design. Contracts with subsidy publishers vary greatly. The ideal subsidy contract will allow you to: maintain all rights (nonexclusive); set the cover price; have a royalty rate of 80% or better on net sales; have input into the size of the book and number of pages; cancel at any time with no stipulations; have your book distributed and available to selling outlets; purchase author copies that are priced from printing costs; not incur any yearly maintenance fees. Advantages: Little knowledge of computers or technology is needed. Depending on the company, support is provided at every step. Distribution is included. Disadvantages: Can be costly in set-up, royalties and author copies.

    Publishing Option: Lightning Source. Lightning Source is the company that prints POD books for the publishing industry. They only service publishers, not individual writers. However, should an author become a publisher, he can access the benefits of Lightning Source. So how does a writer become a publisher? By having a bank of ISBN numbers (at this time, ten numbers cost around $300) in his publishing company's name. That's all. Of course that just gets you in the door. Besides the cost of ISBNs, software to convert final documents and covers into PDF files are needed. If you choose to incorporate that's an additional expense. Still, these expenses buy a ton of freedom and control. Advantages: The cost to publish is nominal. Author copies are price without any middleman charges. Distribution is worldwide. Trade discount is at your discretion. There are no royalty splits. Disadvantages: No handholding. A writer/publisher must take on every aspect of writing, publishing, marketing plus stay current with those changes that affect the process.

    Publishing Option: Offset printing. Offset printing is publishing bulk book orders by going to a book printing company where the book is published using an offset printer. Advantages: the lowest unit cost per book; little technical knowledge other than following the submission guidelines; depending on the company, some frills - provision of ISBN and/or editing services - can be ordered with publication. Disadvantages: high start up cost due to the number of books that must be initially ordered; book storage issues; no built-in distribution; edits can only be made on new bulk orders; not all printers print books; printing company may not be local.

    Publishing Option: Make and print your own. I've seen many creative books that are either homemade or sent to the local printer to be copied and bound. Some examples: a plastic-comb bound cookbook with regional recipes, a calendar-style pictorial book on the Erie Canal, poetry books folded portrait length and stapled. When done well and with the proper audience, these books can be produced inexpensively and sold for significant profit. Since these books rarely have ISBNs, make sure contact information is placed on the cover.

    No matter your budget or technological know-how, publishing a book is within reach.

    Linda A. Lavid
    http://www.lindalavid.com
    Email: linda@lindalavid.com

  • (964)

    Article Source:


     
    Rate this Article: 
     
    Traditional Print Publishing versus Online Publishing
    Rated 4 / 5
    based on 5 votes
    ArticleSlash

    Related Articles:

    Easy Ways to Make Money at Home Online - Options Galore!

    by: Allison Remfrey (July 06, 2008) 
    (Home Based Business)

    Publishing Books- 3 Options To Get Published

    by: Christopher Kyalo (July 17, 2007) 
    (Writing and Speaking/Book Marketing)

    A Description Of Book Publishing And Its Options

    by: Victor Epand (February 13, 2008) 
    (Writing and Speaking/Book Marketing)

    Self-Publishing, Independent Publishing, Traditional Publishing

    by: Valerie Connelly (March 31, 2007) 
    (Writing and Speaking)

    Ezine Publishing - Learn How to Pick the Right Email Publishing System Provider

    by: Boris Mahovac (April 11, 2007) 
    (Internet and Businesses Online)

    Internet Marketing Ezine Publishing 6 Killer Tips For Publishing Success

    by: Fabian Tan (July 21, 2008) 
    (Internet and Businesses Online/Ezine Publishing)

    Ezine Publishing - Ways to Earn with Publishing Your Articles Online

    by: Mark Fortimer (May 10, 2007) 
    (Internet and Businesses Online)

    Article Publishing Your Checklist For Publishing Block Busting Articles

    by: Fabian Tan (July 22, 2008) 
    (Writing and Speaking/Article Marketing)

    Publishing Ebooks - 7 Simple Steps For Ebook Publishing Revealed

    by: Fabian Tan (July 21, 2008) 
    (Internet and Businesses Online/E Books)

    Traditional Print Publishing versus Online Publishing

    by: Miles Galliford (June 24, 2007) 
    (Internet and Businesses Online/Internet Marketing)