One writing strategy is to think about your targeted audience as you write your book. What's inside your chapters helps make you a profit making business.
Inside each how to, non-fiction book, your chapter you can include sidebars of detailed information inside a shaded box, short tips of a few lines centered in your pages. These add to the chapter design as well as well as your readers’ pleasure, when they want something short and solid to take a break from your copy. You can also incorporate a five tip short article inside the chapter that transfers nicely to print media's needs.
You've heard me refer to the “Essential 9 Hot-Selling Points" of your book that you should know before you write it. Now you've discovered #10. You make more sales when you pay attention to your readers’ needs. They are busy and like easy-to-read copy with short paragraphs. They want specific how to's to help them with a challenge. You can separate these out to use in your press releases too. Editors and TV/radio producers want real information to help their audiences get more value.
How to Write a Tip for Each Chapter
1. Name your tip. “The # One Way to Stop Procrastination. "
2. Write your command such as “do this. " For example, “Delegate tasks to others to save time. "
3. Share the benefits for doing it or consequences from not doing it. Benefits could include: you teach others a good skill so they can grow. And, you get to do your major work that brings you major rewards. If you don't use an assistant for office organization and computer help, you or your book business will grow much slower.
4. Share solutions to the challenge. Include web sites, teleseminars, or books where your readers can get more information.
Other kinds of tips include “mistakes, " “list of to do's and not to do's, " “myths, " “problems, " and solutions. " You can add some of your ideas to this list.
Make your tip short, 2-4 sentences is enough. Your audience will love them.
On Bonus Special Reports
You can even include all of your tips or sidebars in a special bonus report, another hot-selling point, ( make that 11) to add at the end of your book. Include three to five bonus reports per book and you'll see your book sales leap forward.
Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want. Author of 11 business books including How to Write your Book Fast and Advanced Article Marketing 3-Book Special. Judy offers free articles and eBook “Book Writing and Marketing Tips" with monthly ezine subscription at http://www.bookcoaching.com
Judy now enjoys networking on Linkedin, Facebook, & Twitter.