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Book Marketing & Writing & Speaking Article Category 

Articles about or concerning Book Marketing, eBook Marketing, Selling Books, Publishing, Self-Publishing, Book Signings, Promoting Books, Online Publishing, Book Layout & Design.
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What you Need to Know about Book Advertising

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 Malli Mantoya (March 14, 2013)  Book advertising is an exercise that needs delicate and calculated steps. For any advertising to be successful, the keywords used are very important. There has to be specific keywords that describe the genre of the book as well as the author. These keywords are very important because they also help people to easily find the book they are looking for in any site or search engine. The .. (Book Marketing)

Know How To Create A Happy & Fulfilling Life In Better Way Through

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 Danny Bader (September 20, 2012)  The renowned inspirational speaker and writer Danny Bader recently launched his new motivational book “Back from Heaven’s Front Porch”. The inspirational book gives deep insight into Danny’s five principles jckrbbt to create a happy and fulfilling life. The book is about a man’s struggle to live again after a severe accident claiming his friend and almost .. (Book Marketing)

Why Are People So Lazy to Read? Will They Read If Books Are Given for No Cost?

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 Kavindu Weeratunga (March 18, 2012)  Hi! E-Book Lovers It's my pleasure to create a website to give away free e-books & special offers to all book lovers around the world. Apart, you can find out the best products & deals on e-books from Amazon & Ebay through our affiliate stores right out here in my website. But first let's discuss about the present status of readers. World is changing, many children have .. (Book Marketing)

Top 10 Things Every Best-Selling Book Must Have

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 Pam Perry (January 12, 2009)  If you talk to any author, they will tell you that writing their book was the easy part - compared to marketing it and getting folks to buy it! You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter's Self-Publishing Manual - he's been called the guru of self-publishing). You can even get a good editor .. (Book Marketing)

Five Things Christian Writers Should Know

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 Pam Perry (January 12, 2009)  "Just because you have a computer, doesn't make you a writer, " said a publishing executive at a recent Book Expo of America. Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript - and get it published. True computers have made writing a book easier and .. (Book Marketing)

Author's Tip Sheet - How to Work With the Print Media

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 Pam Perry (January 12, 2009)  Follow these 12 steps and you'll see yourself in print - OFTEN. 1. Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google" on the web to find names and contact information. 2. Get to know the beat of reporters of .. (Book Marketing)

Does Your Cousin, the Corporate Contact, Know Marketing?

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 Paulette Ensign (November 24, 2008)  When you discover you have the ideal contact into a corporation you think would be the perfect whale of a sale for your tips booklet, take a breath and ponder a few things first. Your neighbor, friend, family member, former professor, or whomever it is may be a great door-opener for you by providing you a phone number and a name of the person high in the ranks in the sales or marketing . (Book Marketing)

Tips for Booklet Content - Original, Public Domain, Or Someone Else's

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 Paulette Ensign (November 24, 2008)  You're probably like me, that you hear and read lots of things about your topics of interest. When it comes to writing a booklet, it can be a challenge to know what you got from where. Was it something that you read or heard from someone else? Was it a notion you formulated all on your own? Was it a combination of things internal and external? I am not an intellectual property lawyer, .. (Book Marketing)

Don't, Avoid, Wait, and Other Non-Useful Suggestions

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 Paulette Ensign (November 24, 2008)  Do you remember your parents telling you NOT to do things? Don't go there, don't do this, stay away from that. Of course they were understandably concerned for your well-being. Then you grew a bit older, and it was a different series of what not to do. Don't stay out late, don't go out with that person, don't go to that part of the city, don't smoke, don't drink. Your parents and your .. (Book Marketing)

Tips Booklets Have Legs

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 Paulette Ensign (November 23, 2008)  It's not at all unusual to send a hard copy sample of a tips booklet to the head of marketing or sales at a corporation and find that the person never got it (or thinks they never got it). Even with all the mail successfully going through the postal system inside and outside that corporation, the booklet most likely did actually arrive at its destination and the envelope it was in .. (Book Marketing)

Publishing Options Galore

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 Linda Lavid (November 20, 2008)  There are many ways of publishing your book: Subsidy POD POD printing Offset with a printing company Making and printing your own Before deciding on how to publish your book, defining need comes first. Here are some guidelines: To test the market and get reviews, use a low-cost front-end subsidy, i. e. , Lulu, CreateSpace. For direct selling, wider distribution and assistance .. (Book Marketing)

Book Marketing Begins Before You Write "The End"

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 Cathy Goodwin (November 20, 2008)  Recently I came across a question on a forum. “If I get a lot of rejection letters from agents and editors, what do I do? Should I decide to self-publish after, say, 100 rejections?" I believe this author is asking the wrong question. The issue isn't publisher vs. self-publish. It's about reaching your target audience with a quality book, especially if you write for the how-to .. (Book Marketing)

How Much Can I Really Make From a Tips Booklet?

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 Paulette Ensign (November 20, 2008)  Several times a month, someone asks how much they can make from a tips booklet. It's so tempting to respond with something like “how high is up?" However, there's a time for restraint, and this is usually that time. It is completely possible to make well over a quarter of a million dollars, specifically in tips booklet sales. That's before talking about the products and services .. (Book Marketing)

Book Publishing - Three Ways to Get the Most Out of Writing Conferences

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 Cheryl Pickett (November 20, 2008)  Writing conferences come in all shapes and sizes. Depending on the area, venue, and people's budgets (both attendees and sponsors), an event may have a few hundred or a few dozen people show up. The Essence of Motown Conference, which I attended for the first time this year, was another victim of the Michigan economy-less than fifty people came. Though I wasn't sure what would happen .. (Book Marketing)

Common Mistakes New Authors Make

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 Danny Stooksbury (November 20, 2008)  There are a lot of hurdles to overcome when you decide to author a book. Here is a list of some of the mistakes we frequently see authors make, and some tips on how you might avoid repeating their errors. - Poorly designed cover. Whether you like it or not, readers will judge your book by its cover. After weeks, or months of intense writing, it can be difficult to turn your focus .. (Book Marketing)

Four Common Myths About How to Publish a Book

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 Dale Beaumont (November 19, 2008)  While writing and publishing does require an investment of both time and money, many people put off this daunting task for all of the wrong reasons. There are many myths about writing and publishing, which complicate your decision and overshadow the many benefits of writing and publishing. Once you learn how to publish a book, you'll find that it is actually very easy. Here are four of . (Book Marketing)

How to Handle Book Distribution

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 Dale Beaumont (November 19, 2008)  The success of your book in large part depends on your book distributors. Without their efforts, you will unable to handle book distribution quickly, or get your book into faraway markets. Here are a few tips for dealing with book distributors and increasing your sales: 1. Motivate them Because distributors have hundreds of new books to handle every month, it is hard to get them excited . (Book Marketing)

How to Publish a Book

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 Dale Beaumont (November 19, 2008)  After you're done writing, you still need to learn how to publish a book. Publishing goes far beyond simply writing your book, and there are many different ways to publish your book. There are many decisions you'll need to make. Before you begin making these decisions, be sure to research how to publish a book. Here are a few tips for making your decision: 1. Understand your publishing .. (Book Marketing)

Top 7 Ways to Market Your Book From the Comfort of Home

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 Jinger Jarrett (October 24, 2008)  I really wish I had time to go to book signings. I love meeting people, and it always feels so good when people tell you, to your face, you've done a good job and helped them. However, many who are writers are either introverts, or they're like I am: they don't have the time to get out and market their books in the “real world" because of various reasons like family commitments. . (Book Marketing)

A Dozen Ways to Market Your Book If You're a Children's Book Author

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 Suzanne Lieurance (October 22, 2008)  Whether you self-publish your books for children or you go with a traditional publisher, most of the marketing for your books will be left up to you, the author. Here are a dozen ways to market your books for kids: 1. Set up a website for your writing and include an opt-in box on the site so people can sign up for your mailing list. Sell your books directly from your site and offer a .. (Book Marketing)

Virtual Book Touring - Why It's Better

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 Carol Denbow (October 20, 2008)  As long as there have been published authors, there have been book tours. Face it, books don't often sell themselves. Strong promotion and marketing is the key to most merchandise sales and it's no different with books. When a customer looks at a product, most often, it's very clear what exactly the product is or does. But with a book, the story is hidden inside. Even with an original .. (Book Marketing)

Blogging About Your Book

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 Rick Frishman (October 19, 2008)  The Blogosphere, the wonderful world of blogs, is now upon us. Blogs, which are online diaries, journals, or logs, are one of the hottest and most influential book promotion techniques. The word blog is a contraction of the term Web log, and blogs are written on an endless array of subjects in an equally endless number of styles, formats, approaches, and viewpoints. As we go to press, .. (Book Marketing)

The Basics of Self-Publishing

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 Bobbi Linkemer (October 10, 2008)  Like marketing, self-publishing is the subject of entire books, and there are many available on the subject. Check the resources section of your local bookstore, search for “self-publishing" in your favorite search engine or Amazon, or go to your local library. If you plan to go this route, spend some time learning about it. What follows are the absolutes basics of what you need .. (Book Marketing)

Writing a Book For Your Business

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 Steve Manning (October 09, 2008)  Whether you want to improve your sales, your standing in an industry, your credibility, your business’ standing in the community, your integrity, your perceived knowledge of a topic, status for either yourself or your company, nothing will do it faster, better and more successfully than writing a book. In fact, there are about as many reasons for writing your business book as .. (Book Marketing)

The Power Secret to Maximum Book Sales

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 Steve Manning (October 09, 2008)  The adage is old. The second hardest thing about writing a book is getting it on the bookstore shelf. The hardest thing is getting it off the bookstore shelf. Here is your marketing plan to get the most copies of your book, fiction or non-fiction, sold in the shortest amount of time. This power strategy works for both self-published books and traditionally published books. And, without .. (Book Marketing)

Book Publishers, What You Should Know and Why

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 Steve Manning (October 08, 2008)  For this article I'm going to be talking about book publishers, not book publishing services. There's a very distinct difference that could mean a lot of money in your pocket. Here it is: A traditional book publisher takes care of all the publishing costs of your book and subsequently harvests a substantial part of the revenue, assuming there is any. So when people call me and ask how .. (Book Marketing)

Here's How to Make Writing Your Book a Competition

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 Steve Manning (October 08, 2008)  One of the biggest challenges you'll face when you write your book is gathering enough motivation to actually write your book. You see, it's fine for all the writing masters to say that writing your book is simply the process of writing, daily, a set number of words. But if you don't have the motivation to do that, then you've got a real problem on your hands. So I set to work to .. (Book Marketing)

How to Sell Truckloads of Books in One Afternoon

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 Steve Manning (October 08, 2008)  The statistics are in and there is a very simple way of selling truckloads of books, truckloads of YOUR book, in just one afternoon, with more truckloads to follow in the days afterwards. The best way, the very best way, without exception, to sell a lot of your books, fiction or non-fiction, is to have your book endorsed, recommended or promoted by a disinterested third person. Let me .. (Book Marketing)

The Fastest Way to Write Your Book

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 Steve Manning (October 08, 2008)  No tricks, no slight of hand, no ghostwriting. This technique works for both fiction and non-fiction but it takes more than a little practice and determination. But the rewards are huge. In fact, it's the very technique used by the most prolific writer in the English language. All you've got to do is. . . take a look at how Dame Barbara Cartland wrote literally hundreds of books (most .. (Book Marketing)

What is a Virtual Book Tour?

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 Suzanne Lieurance (October 07, 2008)  If you've written a book, or you're in the process of writing a book, at some point you will want to conduct a virtual book tour. A tour implies you are going from place to place. But when you do this virtually, you are just posting information to a variety of blogs. So, most virtual book tours are actually blog tours. To set up a virtual blog tour, you simply arrange to have various .. (Book Marketing)

Possible Impact of a Recession on Book Publishers

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 Hans Bool (October 05, 2008)  Timeless building is a title of a book you categorize as being part of timeless books. Some of the published books are. Many others are contemporary. The contemporary books you further divide into the need-to-know and nice-to-know market. Book publishing is a business in which potential authors search of a publisher and publishers search for a market. People always continue to read, .. (Book Marketing)

Book Design - Do I Need to Put a Book Order Form in the Back of My Book? Yes? No? And Why?

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 Kareen Ross (September 13, 2008)  I get asked a lot of questions about parts and pieces to a book. What is my opinion of and do I think such-n-such is necessary. One question that show up often enough to write about is “Do I or don't I add a book order form to the back of my book and if I do, how many do I put there?" My thoughts are, if you have the space, the pages based on the signature count from your printer, . (Book Marketing)

Book Cover Design - 5 Tips-Incentives For Self Publishing and Being in Charge of Your Book Design

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 Kareen Ross (September 12, 2008)  Becoming a self published author can be very rewarding. It's not difficult, especially if you look at what it takes to write a book! Which, with the proper motivation and research, isn't that difficult either. So, if you've written a book, you certainly have the ability to be a self published author, if that is what you want to be. It does take a certain amount of commitment to get .. (Book Marketing)

Book Cover Design - Beginning Tips on How to Write Your Book & Inspire Your Book's Design

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 Kareen Ross (September 12, 2008)  You have an idea for a book. Now What? Let's explore what it takes to write a book. Keep in mind that there are many different ways to begin writing a book and there have been many books written on the subject. So if my article hits home in even a little way. . . research what's out there for more information and start today. . . following your dream! Here are a few beginning tips to .. (Book Marketing)

Book Cover Design - Buying Your ISBN Then Wait to Buy the Barcode Until the Book Design is Done

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 Kareen Ross (September 09, 2008)  As a self publisher there are many things you'll need to set up to be a publisher. The first is a thirteen digit number known as the International Standard Book Number (ISBN) and tells the world you are serious about being a publisher. The ISBN represents the worldwide identification systen that was started in the 1960s. All pubilcations are tagged with this number identifying the .. (Book Marketing)

Why I Would Turn Down a Six-Figure Book Advance

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 Steve Manning (September 08, 2008)  People are always astonished when I tell them that I'd never settle for a six-figure book advance, that I'd simply turn it down flat. But when I explain the math to them, it all starts to make sense. The strategy I use, and the one I'm about to tell you about, can make just about any advance, regardless of how big, one that simply isn't worth considering. First. . . I want you to know .. (Book Marketing)

From Flying Blind To Landing On Your Feet

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 Dean Whitney (September 06, 2008)  Talk about flying blind, when I began to write my first novel last October, I knew absolutely nothing about the world of book publishing. And then one day, a friend mentioned something about self-publishing during a discussion we were having about my idea for my book. Though I had heard a rumor that it was now possible to publish a book and promote it via the internet, it never actually . (Book Marketing)

Self-Publish Or Get a Mainstream Publisher - Which is the Best Way to Publish?

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 Diane Eble (September 05, 2008)  Publishing a book is a big decision, and most people automatically look for ways to get published by a mainstream publisher. While there are definitely advantages to being published by mainstream publishers, there are downsides as well. It really comes down to what your goals are in getting published. Then you can figure out which path is best for you. Let's take a look at some of the .. (Book Marketing)

Self Publishing Hardcover Books Made Easy

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 Louis Zhang (September 05, 2008)  This article looks at the possibilities for self publishing hardcover books. In traditional publishing, it is next to impossible to get a contract to publish a hardback book, unless you are a well known, high sales, best seller, blockbuster author, which most people simply are NOT. The good news for an author who really wants a hard back book published is that there are a lot of .. (Book Marketing)

Book Cover Design - And HOW Long Will it Take? Really, How Long Will it Take For a Book Cover Design

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 Kareen Ross (September 05, 2008)  Book Cover Design Takes Time. Time encompasses all parts of our lives. Process depends on time. Time determines what our experience will be. People write, which takes time and depending on their process, how much time. What your final cover will look like depends on process, experience and time. As you begin the journey of self publishing you enter a new world, one that is exciting .. (Book Marketing)

Book Press Release - Promote a Book on the Web

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 Andrew Bolinger (September 02, 2008)  It pays to be versatile. Press releases can be used to promote almost anything - Whether you are looking to release a product, offer a service, or hold an event, you will find that a press release addresses a huge part of your promotional needs. For book promotion, the press release is particularly suitable. If that's not great enough, press releases are simple to write and easy to .. (Book Marketing)

Online Book Publishing - The Many Benefits of the OPM

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 Shaun Fawcett (August 13, 2008)  This is another in my series of articles that explain the Online Publishing Model (OPM) and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make more book sales and you'll net more profits, faster. Typically, you will create your .. (Book Marketing)

Your Book's Resume

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 Debbie Elicksen (August 11, 2008)  Regardless of whether you decide to pitch your book to a traditional (royalty) publisher or publish it yourself, you absolutely must have an outline. Your outline is your book's resume. An outline should include: 1. A general overview of the project 2. What the reader will get out of it 3. Research or interviews planned 4. What's on the market that may be similar or may prove your .. (Book Marketing)

Book Chapter Notes and Book Add Ons Can Make More Book Sales Than You Ever Dreamed Of!

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 Judy Cullins (August 11, 2008)  One writing strategy is to think about your targeted audience as you write your book. What's inside your chapters helps make you a profit making business. Inside each how to, non-fiction book, your chapter you can include sidebars of detailed information inside a shaded box, short tips of a few lines centered in your pages. These add to the chapter design as well as well as your .. (Book Marketing)

New York Times Best Seller - 5 Reasons Why Authors Aim to Achieve This Accolade

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 Nickolove Lovemore (August 09, 2008)  Becoming a New York Times Best Seller is a tough challenge. It requires a well-planned and executed aggressive marketing campaign and authors have to maintain a gruelling schedule of interviews, book signing, etc. So why do authors aim for this accolade? Here are five reasons why authors strive for this coveted title: 1. Prestige The prestige that you gain when you become a New York .. (Book Marketing)

Craft Book Publishing - It's Like People Working For You For Free!

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 Gordon Carew (August 07, 2008)  Today, any craftsperson can write and publish a craft book. All you need is an idea. Unlike years gone by when you needed thousands to even get started, today the investment required is tiny. So small that craft book publishing is within the grasp of everyone. It can provide a serious income too. You might not be the next Dan Brown or JK Rowling but craft book publishing can be a .. (Book Marketing)

Self Publishing a Book is So Easy Now

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 Ruth Barringham (July 31, 2008)  There is a big difference between writing a book and getting it published. When you first begin to write a book it seems like such a mammoth task, but trying to get a publisher or agent interested in your work is much harder. So when you finish writing your first book you then have a choice. You can begin with the time consuming, and quite costly job, of sending out your manuscript .. (Book Marketing)

How to Market Your Book Online

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 Victor Epand (July 30, 2008)  Whether you are a writer or a seller of books if you want to make a profit, you can still go online and do it. However, you need to be smart, prepared, and do a lot of research about the market that exists for books. It is good to get a lot of feedback from different sources so that you know exactly what is acceptable or is currently a favorite among folks. There are bestseller lists .. (Book Marketing)

Your Burning Question

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 Lee Emory (July 29, 2008)  How do I get my book published? This is most frequently asked by novice authors. In today's publishing environment it's a tough answer. Publishing is not impossible, but getting a first book published runs impossible a close race. First, there are things you need to tattoo on your forehead-backwards so you can read it in a mirror-the most important of which is study each publisher's .. (Book Marketing)

The Plan

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 Debbie Elicksen (July 29, 2008)  Did you know you have the outline for developing a business plan already in your computer? You can access the PowerPoint template two ways: Click on START - then New Office Document (at the top) - then click on the menu Presentations. There is also a template for a marketing plan and project overview that may be helpful. Open your PowerPoint program directly Ideally, you should map out . (Book Marketing)




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