With articles it matters not what you are; you may have a successful online business, or you may be struggling with marketing. Either way, you ignore the power of article marketing at your peril. Not only is it the ultimate way to cement your position as a niche expert - for free, but it also carries the strength of being able to move you up in the search engine rankings. So don't just learn how to use it, learn how to become an excellent with it too, because that way, you'll outdo your competitors
Here are 4 ways revealed that show you how to excel at article marketing:
1. Never quit learning. There's always room to make improvements to your writing skills, and that will help you write better content for your readers. Why not get a second opinion of your articles to family and friends, or better still, a professional such as a proofreader or editor? They can be more objective. Whichever way, you'll easily be able to find out where you need to improve your skills.
2. Try to add some sparkle. Don't write in monotones, because that will bore your readers very quickly. You must look to be engaging and lively and that means staying away from a formal business-like tone. Light, conversational content is your key; be friendly and use easy, familiar words.
3. You need to be trusted, but you have to build and earn reader's trust and confidence. That is the only way to entice them to easily do business with you. Take great care with your information to offer them only the facts; misleading information will cause much damage to your credibility.
4. You're looking to provide both quality and quantity. 5 - 10 articles per day is a good figure to aim for. Quality will get readers compelled and lead them to your resource box, and quantity will benefit you in terms of general exposure and getting back-links from the search engine pages.
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Ian Jackson has written over 80 IM-related published articles.