Many internet marketing agencies use article marketing as one of their top search engine optimization strategies. You can accomplish several things by using this strategy to market your small business online.
One of the most important things you can accomplish is to set yourself and your business up as an expert in the particular niche you are in. In your articles you will be giving advice and suggestions on your niche rather than selling your products. When people read your articles on the various article distribution websites and web pages that have published your article on their site they will begin to view you as an expert in the field, so when they need to purchase products in that field they will think of you and come to your site.
This is a very powerful sales approach in the market today because people do not want to be sold, they want the feeling they are purchasing something. By using this sales approach you will be giving them the feelings they need to make the sale easier and you will find in the long run you will sell more because of this approach.
All of the people that read your article will also have a chance to come to your website through your bio box or resource box. It is a part at the end of the article that tells about you or your company and either has your URL listed in it or a direct link back to your web site, so readers can go directly to your site if they are interested.
This link that is in the resource box is very important, equally as important as the ability to set yourself up as an expert in your niche. When you are able to insert html code and make your test into a direct link back to your website you are creating the important links that everyone talks about. Google counts all of these links and uses them to rate and rank your website with page rank and gives you your placement in the organic (free) search results.
You need to pay special attention to that last sentence. Advertising budgets can run into lots of money and any free targeted advertising you can get is invaluable. When you are placed on page 1 of Google in the search results for a particular keyword that pertains to your niche you will get free traffic that types in that keyword and sees you there. If your description is compelling enough to get them to click on your site then you have created free traffic by writing articles.
You can see now why article marketing is one of the most important internet marketing agencies strategies used. It is simple if you want more traffic, write more articles.
Sherrie Chastain Skunkworks Marketing Solutions, LLC Maximize Your ROI in 2009, Because Your Business Deserves to Prosper in Today's Economy. More Free Info on Internet Marketing Agencies Strategies plus Recent Case Studies Using Free Techniques Resulting in Google Page #1 Ranking.