Your research is complete. You've written several articles, submitted to article publishing sites, they're live, and you await your successful results. But nothing happens. So what went wrong? There are many people in this situation, and if you're one of them, read through this article; it will help you to get more effective results by showing you how to multiply the benefits of article marketing.
1. The first thing is your open rate. If this is unimpressive you surely have an unimpressive article title as no one will open it. It's easy to improve this problem; you titles need to be benefit-laden, written well, descriptive, interesting, though inspiring, to the point and direct. Do not forget search-friendly keywords too.
2. The conversion rate. There are several thing that could be wrong if there's no one clicking through on your resource box.
* Un-informative article; not useful
* You're not seen as the reader's problem-solver
* Un-enticing resource box.
* Boredom; your articles don't hold your reader's attention for long enough
* Your article is difficult to understand
Solve these problems by applying these steps:
* Pack every article full of really useful content that'll be relevant to reader's lives.
* You must develop and cement your niche expertise. Demonstrate that your articles serve to emphasize your knowledge, so that your reader's trust is gained, and then in the long run, see you as someone who they like to do business with.
* Be sure to have a killer resource box with an elevator pitch and equally strong call to action. Don't forget to offer an enticing freebie too.
* Don't over complicate things; nice and simple is the way. You need to have readers understand what you're trying to get across - easily.
* Filler is a no-no; be short, specific, and to the point.
* You can keep your reader's interest by using a nice conversational tone; use anecdotes, and quotes, if and where appropriate. You could add relevant personal experiences too if it helps.
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