When I look at one of my articles or a student's article I don't just see an article. I see multiple marketing messages, multiple products, blog posts, e-courses, teleseminars, and on and on it goes.
You can take just one article and turn it into multiple marketing messages. What if you were able to do that and had access to that many articles where you wrote one a day?
Now, do I absolutely write one a day? Yes, most of the time, either for myself or someone else that I do article marketing for, but most of the time I write one for myself.
Some of you don't see all of them. I still write a weekly column for the newspapers on relationships from back when I was a relationship coach. I usually don't put those out on the internet, just in the newspaper. My standard is pretty close to one per day.
Then I can look at that article and ask, “How else can I use this?" I often use it as a blog post. I'll look at it and then let it rock along for a little bit on EzineArticles and then I'll look to see which ones are doing really well.
I'll take those and repurpose them into multiple marketing messages and products. Folks, when you create an article a day you're reaching repurposing heaven.
The two business sayings that I'm the most sick of hearing because they're the two most popular and the two most likely for someone to never tell you how to do it. I didn't say that very well, but these two business maxims, everybody says them but nobody tells you how to do it.
One is to think outside the box. I'm sick of that one. The second is to work smarter instead of harder. That sounds good, but how do you do it?
This is how. By repurposing your content you don't have to create something huge and brand new all the time. You can take your articles, those 300-word samples of your expertise, and repurpose them all over the internet.
You can write many more articles for repurposing by claiming your Free Instant Access to 2 of my Instant Article Writing Templates when you visit http://www.TheArticleGuyBonus.com
From Jeff Herring - The Article Marketing Guy & The Great Article Marketing Network