The article is where you give, and the resource box is where you take. There is not a lot of room in a resource box, but here are 4 questions you must answer in either your article or resource box to maximize your click-thru rate from the article to your website.
1. Why should I want to learn more from you? - you pretty much have to answer this question in the article itself. If you have written knowledgeably on a subject that your audience is interested in, they will want to learn what else you can tell them. We are all selfish people - everyone of us. Each person that reads your articles wants something for nothing. So if you are giving useful and understandable information in your articles, people will go to your website to learn about what else they can get.
2. Why should I believe you? - when people read your articles, they usually don't know the first thing about you. And since there are so many scams and rip-offs on the Internet, it is really hard to build trust. One of the best ways to get people to believe in you is to stay consistent. If people see your name each and every time they read articles, they will gradually trust you more. If you are new to article marketing and have not had time to build that consistency, you can get people to believe you by describing your experience or lessons you have learned.
3. Why should I be interested in what you are offering? - this is where you have to explain the benefits that you or your product provide. Don't go into great detail about what your product is or how it works. Instead, tell the readers how you can help them. Again, we are all selfish and we are all looking out for ourselves. If you can show the readers that you can help them, they will want to go to your website to see how.
4. Why should I act now? - urgency increases click-thru rates. That is all there is to it. I once had a squeeze page where I encouraged people to sign-up with their email address and first name. My conversion rate was usually around 15%. Just by adding a simple one minute countdown timer at the top of my website, my conversion rates increased to 22%. When the timer hit 0, nothing happened. The offer did not go away. It was just a simple timer that read “In less than one minute, you could already have my latest book in your inbox. " People are afraid of being left out. Create some sense of urgency in your resource box, and you will see a large increase in your conversion rate.
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