Let's say that you've just launched a new web site for your small business and you are looking for cheap ways to get the word out. Banner ads are costly and often ineffective and it can take forever for the search engines to even notice that you exist. By writing a few articles and publishing them online for free you can introduce your company to a tremendous audience who is hungry for the knowledge that you are ready to share. In order to help you get started, what follows are a few article marketing tips for things that you should avoid.
Article Marketing Tip # 1- Don't Oversell
These articles are not directly intended to sell your business or to promote your product. While that is the subconscious intent, you should avoid linking directly to your web site or any similar overselling techniques as this can make readers feel as though they are reading a sales pitch instead of an informative article. Leave the promo and links to your byline - the readers will notice.
Article Marketing Tip #2- Don't Be Too Bold
This one has too meanings: First, don't overuse formatting like boldface and italics unless they are called for. Second, when a reader sees your articles for the first time they likely don't know who you are. Avoid overconfidence to the point of sounding arrogant or know-it-all. While that may not be your intent, remember that readers can't hear the way you might have said the words and they only have text on a screen to dictate the tone.
Too often, people concentrate on what they should do instead of remembering the things that they should not. These article marketing tips are definitely no-no's that will help you to come across as confidence and knowledgeable; just the kind of company people want to do business with.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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