Are you selling online? Then article marketing needs to be part of your marketing tool kit. Discover my top five tips for success.
Article marketing is simply using articles as an inexpensive form of advertising for your products. When you use other forms of advertising, once you stop paying for your ads, your advertising stops. Your articles however will keep on selling for you for years.
Therefore whatever you sell online, article marketing needs to be part of your process. Here are my top five tips.
1. Know your product and audience - ask questions
Every product or service you promote with article marketing has an audience. The more you understand your audience the more successful your article marketing will be.
For example, let's say you're marketing a weight loss product - a meal replacement drink. Start asking questions. Who would this appeal to? Why?
If you decide that the product appeals to women who are busy, and don't have time to prepare diet meals, that gives you an enormous field for writing articles which will appeal to that audience, and who will buy your product.
2. Know your keywords for your article marketing campaign
Your audience will find your articles using search engines. “Keywords" are those words and phrases they'll enter to be presented with your articles. So keywords are important. Create a list of keywords before you start writing your articles.
3. Create an article marketing campaign
Now you have your list of keywords, it's time to create an article marketing campaign. Write down your goals for your campaign.
Next, decide how many articles you'll write, when you'll write them, and where you will post them, and start writing your articles.
4. Track your results
You'll get the best results from your efforts when you track your campaigns. Remember that your articles will keep on working for you for years.
5. Engage your customers, even if they're not ready to buy
Your customers will be at various stages of the buying cycle when they read your articles. Some will buy immediately, many will not. For those customers at earlier stages, you need a way to stay in touch with them until they're ready to buy.
One way is to create an autoresponder system, to which you post your articles. Customers who want to learn more, can sign up to your autoresponder.
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