Article marketing is one of the best ways to drive traffic to a website or blog. And, when paired with keen SEO (search engine optimization) tactics, it can generate more traffic over the long haul than practically any other free online marketing strategy you may use.
Following are two SEO tactics to employ to get the most from your article marketing efforts.
Choose a keyword phrase or two: As soon as you have an idea of what you want to write about, select a keyword phrase that you can build that content around. Keyword phrases are what web surfers type in when they are searching for information online.
For example, say an internet marketing executive is looking for writer to produce some SEO copy. Some keyword phrases they might type into their favorite search engine are “SEO copywriter" and/or “SEO content producer. "
If these phrases appear throughout the article you've submitted to an article directory, then it might pop up and they'll contact you (if you're an SEO writer).
Choose Less Popular Keywords: Why would you want to do this? Because it leads to a wider audience of visitors to your site - and more pre-qualified traffic as well.
When you optimize your content for popular keywords, you're usually fighting for positioning with a lot of other sites. However, keywords that receive less traffic, but still good traffic, can be better than top keywords.
Qualified Traffic: When web surfers search for information, the more specific they are in their search, the more serious they usually are about purchasing. So, you have a better chance of making a sale when they do arrive at your site.
Broader Base of Traffic: Get in the habit of grabbing optimizing for many lesser known keyword phrases. This will drive a broader base of intensely interested visitors to your site. For example, if your site is about baby dolls and that phrase gets 10,000 hits a day, don't optimize for that.
The following explains why you should optimize your articles for less popular keyword phrases.
Why You Should Optimize Your Articles for Less Popular Keyword Phrases
Optimize for keyword phrases like “ethnic baby dolls, " “Asian baby dolls, " “African baby dolls, " etc. If ethnic baby dolls returns 1,123 hits a day; Asian baby dolls, 2, 700 hits; and African baby dolls, 1,578 hits, that's 5,401 targeted hits in one day.
You have a better chance of ranking high for any of these phrases than the generic “baby dolls, " and when visitors arrive at your site from typing in these search phrases, you know they're looking for something specific.
Article marketing is not a sprint, it's a marathon. Using little-known SEO tips like this and you will be ranking well for even the top keywords in your niche - with very little effort spent trying to do so.
As article marketing drives traffic for years, keep your eye on this particular SEO ball.
May be reprinted with the following, in full: Yuwanda Black is a freelance writer and the author of How to Make $250 /Day Writing Simple, 500-Word Articles found here . Ms. Black says, “You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day. All you need is a computer and an internet connection to get started. " Click here for more in-depth information on the topic discussed here.