Not all niches are created the same. Just like in any business, if you have a lot of competitors, you can't just provide the right product and expect to sell a lot of them, especially if your competitors provide greater and better product.
This applies to online media as well. Article marketing must follow the same rule too. If a few years ago you can dominate a niche with 30 high quality articles, now you have to publish at least 200-300 articles in the same topic to be able to make a shot.
In very competitive niches, you even need to raise the ante by writing 500-1000 articles or more to really make it to the top.
Based on this fact, many people claim that article marketing is less effective nowadays. It is, if you still use old tactics to distribute your articles. Although it can still work if you play the numbers right.
My recommendation is that you keep up with what you're doing right now, such as submitting articles to directories. Limit the submission so one or a few high-traffic sites. To be effective you need to do beyond that, especially if you want faster results.
Go to where your audience hang out. Look for people who are doing business or have sites in that niche category. Approach them and ask for the possibility to contribute your content to their sites.
Some webmasters are choosy. They want you to guarantee the uniqueness of the content. For that you may or may not want to give that exclusiveness. Remember that niche web sites have highly targeted visitors. Even 30 visits from the site could mean 10 new subscribers and 2 customers.
This is the key to success in article marketing nowadays: be consistent in producing articles and play with the numbers but at the same time be smart and extend your article marketing efforts beyond article directories.
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