The only thing you want to know when starting a new business is whether the business would be profitable or otherwise. Fortunately, you can take shortcuts online and find that out quite easily.
Marketers who suggest that you do your keyword research and analyze the search engine results for demands and supplies to determine profitability is missing some points. Search engines are great sources of traffic but they are not by all means the only source of traffic.
You can still get prospects and customers by many other ways. Huge search numbers don't mean a thing too, unless it has a cheque attached with it.
Combine your research with offline research methods such as by finding out if there are people who are successfully sell to the niche. Which products sell well? You may also buy magazines and pay attention to the ads.
Of course, online marketplace is also a very suitable place to do market research. Identify which products are the most popular in that niche. Lack of competition most actually means there is lack of interest in the industry.
After knowing the right products and services that sell well within that niche, you want to start acquire prospects and customers. The last thing you want to know is that there are lots of customers but you can't reach them effectively without spending much more than the profit you gain in the long run.
You can watch your competitions carefully and determine at which stage they are in the business. Alternatively, and this is what I recommend, you should go out and do it anyway. The easiest way to start is by tapping into the power of article marketing.
When you don't have a product yet, you can promote other people's products first. If you can capture the prospects and turn them into customers and still at least break even, chances are you can optimize the process and make it very profitable.
Use article marketing to test your ideas. Give it some time. If it gives you a good return, you know you have hit the jackpot. Even at this point, it is not too late to go out and shop for software, look for the new computer display, and so on. Doing those too early in your business is just counter productive.
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