How many times have you. . . seen the resource box of some articles talking about the degree, master or whatever certificate the author has? No doubt those certificates are worth the respect of people but you must understand that the readers of your article is only interested in how you can help them solve their problem and not how good you are in your education.
Writing an article is not an easy task as you have to constantly gives your reader good and informative resources that can solve their problem.
Getting your article read is even tougher than writing your article. This is because you have control over what you can write but you have absolutely no control over your audience whether they want to read your article or not.
But the toughest of all is to get your reader to click on the link in the resource box directing them to your website. Therefore telling people about your education level and anything like that is of no use to getting your link click. You have to tell the reader what they can get to benefit from clicking on the link in the resource box. So how can your resource box help you to increase your opt-in?
Provide a Link To Your Site
Your resource box serves as a door to direct the reader of your article into your shop (Your Website in this case). Therefore you must be creative in your resource box so that you can get the attention of your reader and lead them to click on the link.
Improve Your Website Ranking
Besides allowing your reader to enter your website, the resource box also helps in your website search engine optimization. Always remember to put your keyword into the resource box and create a link of that keyword to your website. This can help to improve your website ranking to that specific keyword. If done properly, you can get a good ranking for that keyword just by using your articles alone without the need to engage an expensive SEO expert to help you in your page ranking.
In a nutshell, the small resource box is the most valuable part for you in the whole article. You must do your best to optimize the use of the resource box so that your article writing effort is not wasted.
Now put this into practice and you can start to see results in your opt-in.
Kelvin Lee is the publisher of Internet Success Tips, a free weekly newsletter full of informative helps for internet markers of all levels. For your free subscription, drop by http://www.InternetSuccessHub.com today