Even though most people are familiar with article marketing and the benefits that they can get from it, some are still confused with what to do with the resultant traffic. The fact of the matter is, article marketing can produce anywhere from a small trickle to quite a large flood of traffic into your website. It all depends on the efforts that you put into it. It would be a shame to waste this traffic and allow it to just go away, never to be seen again.
One of the main benefits that you can get from article marketing is building up your repeat visitors. Each article that you write and distribute will pull in fresh visitors to your website. Once they are there, you will need to find a way to keep them coming back. This can be done in a number of different ways. Here are two of the most popular.
If you post new content to your website on a regular basis, your visitors are going to be interested in what you have to say. Many of these people will bookmark your website and return on a regular basis to see what you have to say. Don't allow these people to get away without bookmarking. There are plenty of small scripts that allow you to put a bookmark link directly on your page.
A more popular way of generating repeat traffic is through running a newsletter. You could set up a landing page in which the person's name and e-mail address is gathered. Once you have their e-mail address, and permission to contact them, you can let them know whenever anything new is added to your website.
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