In today's competitive business market, having a real edge over all the rest is a must have aspect of increasing sales and driving customers to your website. Article marketing via the web has evolved into one of the most effective sales techniques for the ever-growing technological world of today.
Here's how you can easily use articles that will grab the reader's attention and greatly increase the sales of your affiliate products.
You yourself don't actually have to worry so much about being irresistible to potential clients or customers, but your article must be in order to set it apart from all the rest. How can you draw people to your website, entice them so they'll want more information, and also lure them in with the prospect of getting an incredible deal of some sort?
That's where the critical aspect of article marketing comes into play: tossing out the bait and waiting for the results to come reeling in.
Offer Useful Enticements
If you're selling an affiliate product, you know that someone else is, as well, so you're now faced with the task of coming up with an angle that not only offers people something useful to drive them to your website, but something that will also leave them wanting more, inevitably increasing sales.
Here are a few examples of “useful enticements" that will help those reading your article make the important decision of continuing on to visit your site.
- Free Sneak Peeks: Offer free chapters or sneak peeks of the product you're marketing to leave people with a taste of what you're all about, and also wanting to learn more. With so much information at your fingertips, the internet can be a daunting place where one has to be on guard to be sure they're getting what they pay for. A free preview shows people you're reliable, serious, and will be able to give them their money's worth. It also doesn't necessarily have to be some type of article, report, or eBook, but could be anything from free trial software to free DVDs or CDs.
- Offer Free Services: Yes, you read correctly, offer your services for free, to a certain degree, of course. If your product is some type of consulting service, offer to give new customers a free 15-minute session or free consultation via email so they can be comfortable before actually buying. The fear of the unknown is often what keeps people from continuing on and trusting a new product or company they've never heard of before. Also, beware of those perpetual freebie-seekers who have no intention of continuing on with your services, otherwise you'll quickly find yourself not making any real profit.
- Questionnaires and Quizzes: People are naturally curious creatures in general, usually showing a great interesting taking both quizzes and questionnaires to find out more about either themselves or something more specific. Quizzes with yes or no answers are the quickest to complete, and also the easiest to compose. Back up the findings of the quiz results with factual and statistical information that proves you to be an expert that can be trusted.
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