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How To Make Your Articles Shine Online

 


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Writing online articles is seen as one of the quickest, most effective marketing tools for companies or service providers in gaining exposure for their products, services, or for themselves.

Writing articles is viewed as a better way to demonstrate your expertise in a specific subject area to potential clients. According to estimates, as much as 62% of buyers of professional services claimed they would be “very" or “somewhat" likely to initially identify and learn more about a potential product or service through an industry website article or story.

So what's it about an article that gets it published in an online newsletter or on an industry website?, and what makes an article soar to the top of page-views and click-through charts? This write-up offers some helpful information on ensuring that your articles truly shine online.

Create A Great Title

As you may write the most fantastic, helpful article ever, and yet it would never get read. This scenario is perhaps one of the most tragic things that can happen to a good piece of writing. As readers want to know that if they're going to spend time reading your work, it had better be worth it.

As much as creative titles are okay , they usually lose out to simpler, more straightforward title. The best titles express exactly what the reader will take away from your article. An example of a straightforward article title would be:

Five Myths Of Professional Services Marketing by Micheal Frank

How To Get Smarter About Pricing by Andrew Sobel

A Good Introduction Helps readers Stay Glued To Your Writing

Your article's introduction serves as your second impression on the reader and it is also critical. If I see an intriguing title, click on it, and start reading the first paragraph only to find it irrelevant or uninteresting. I'm not going to waste another two seconds to read the second paragraph, let alone the rest of the article. One of the usual mistakes that professionals make when writing an article is that they think they need to “build up" to something great.

There is no need to warm up your readers, as they're there, so take advantage of their attention while you have it. In addition, write something bold, or controversial. Add a famous or entertaining quote that is relevant. Tell the reader you're going to reveal how to build their business, or whatever the topic of your article is, and go straight to the details.

Organize Your Thoughts And Share Your Experiences

Writing online articles as a form of marketing is a different kind of writing than what most people are used to. Your target audience is generally made up of busy individuals, and they want their information given in an efficient way, while being entertained at the same time.

Online writers need to remember to always write catchy titles to stand out from the rest. Get right to the meat of your advice. Organize your thoughts, and have personality. Share your stories, and don't even start to think about selling. When your write an effective article, the sales will come naturally.

Reading an article on the Internet is much different than reading one in print. Generally, individuals online tend to just skim rather than read, regardless of what the content is. It is important to note that organization and readability are key. Divide your article into short, direct paragraphs.

A nice move would be to start a new paragraph after four lines or so . In addition, use subheadings, numbers, and bullets, and create bold subject headings or bulleted points throughout your article to guide your readers and help them to quickly grasp the concepts more effectively.

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