The biggest mistake I see brand new article marketers and internet marketers make is to assume they know what their ideal client wants.
I see even experienced people making this mistake. People will spend weeks, months and sometimes years developing a product only to discover that they were the only person that wanted it.
If you would like to do better than 95% of the article marketers and internet marketers online, all you have to do is consistently ask just 2 questions -
1. What is your most important question about (fill in the blank)? - Do not assume you know the answer. Even if you are a deep expert in your field. Even if you are one of your own ideal clients. Ask them.
The asking can take many forms - what is your biggest struggle with? - what is your most burning question about? - what do you most want to know about?
You will gain valuable information from your list with these questions. Then when you provide answers to these questions and create products that answer these questions and solve these problems, you will look brilliant in the eyes of your customers.
In the words of Chicken Soup for the Soul co-author Mark Victor Hansen - “You have to A-S-K to G-E-T. "
After you have discovered what it is your customers and list members want to know, the next question to ask is
2. How would you most like this information delivered? - Just like you should not assume you know what your customers want to know, you also should not assume you know how they want it delivered.
Ask them and give them choices. Do they most want it in written form or in audio form? If in audio form, do they most want it in a CD or an mp3 or an 8-track tape? Just kidding - wanted to see if you were paying attention!
So ask what they want to know and how they want it delivered. Then give it to them.
And with your permission, I'd like to offer you free access to two of my Article Writing Templates You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm
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From Jeff Herring - The Article Guy and GreatArticleMarketing.com