Promote your Coaching or Speaking Business Through eBooks

Judy Cullins

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In these uncertain times when we all would like to feel safe, when we don't really want to travel so much for our business, we need to look to the Online Marketing Machine of ePublishing.

Your audience today is Internet savvy. They love the Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook.

Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only the chapters they plan to read immediately. Hardly any business person wants to read a long book any more. If you are like me, you probably don’t want to either.

Ebooks are the wave of the future, and anyone, even those who think they can't write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn the three or four best ways to use your eBook with other Online Promotion-and watch your client base grow.

If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don't support the author. They take way too long, and only give the author a pittance for a lot of hard work.

E books are easy work. In fact, with the articles you have in your files, plus the talks you already have written, you have the beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips.

Why an eBook?

Today, professionals need a Web site to market their services. In that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive the visitor to their coaching pages as well as to their product pages. On these pages you have your “sales letter" crafted to entice your reader to buy.

EBooks help your coaching business because you can give the very short ones away when people subscribe to your eNewsletter. Your ezine helps promote both your eBooks and your services. Even if you don't have your own Web site, you can sell eBooks on other sites. Many pay up to 70% royalties-a much better deal than Amazon.

The “Big Three" Marketing Machine

1.  Write or use short articles already in your files. Subscribe and submit them to Opt-in Ezines.

2.  Expand several articles to become an eSpecial Report, or eBook as some call them. You can give these away also, and you can also charge $4.95-$7.95 for them.

3.  Write your short eBook including a short introduction (sales letter), table of contents, a simple cover, and apply the essential “hot selling points" like the 30-60 “Tell and Sell. "

In each of these include all of your promotion information, your list of other products, your announcement about your coaching services, your one-page for speaking, and an order page with instructions that make it easy to “buy. "

Why Write an eBook?

Using this trio, you will attract many more people to your Web site, to your talks, seminars and teleclasses. You will attract new clients as well as new subscribers to your ezine. In the long run, you will create a business easy and fun to operate. You'll create even more client loyalty and trust while building your reputation. And you create an ongoing, lifelong income-enough to keep you sound and secure in any economic situation.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast, " and “How to Market your Business on the Internet, " she offers free help through her 2 monthly ezines, The Book Coach Says. . . and Business Tip of the Month at and over 140 free articles. Email her at


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