Avoid the Top Ten Costly Author Mistakes with Professional Coaching

Judy Cullins

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Maybe you are thinking about it. Maybe you don't know it it's worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here's some common mistakes and how you can avoid them.

One. Emerging authors don't know their book's purpose. Answer the question why your are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don't know what their preferred audience wants. They just have an idea and start writing in a kind of automatic voice. If fiction, who is your audience? Do they mainly want entertainment? If self-help, what benefits will your reader get after they read your book? Where is your audience so you can promote to them? Online?

It's always best to write the book your audience wants rather than write a book and hope others will buy.

Three. New authors think they need to write a print book of 200 plus pages, need an agent and a publisher. But today's audience is Online and wants a short book with just the key points. They don't need so many stories because their reading time is limited. They want it fast and easy. They will be happy to buy and print out a short electronic book under 100 pages, and as long as they get answers, they don't care if you have a publisher.

Four. Emerging authors leap into an introductory chapter all about THEIR story. You audience wants what you can do for them first.

Five. Writers don't realize they need to write the easiest chapter first. If they pick a difficult one, they get stuck fast, and either give up or go more research.

Six. Emerging authors think they need to research a lot. Really, what you know is already in you about one particular topic. Make a short list of questions on one topic in your book. Then, answer them. Now you have part of the middle of your chapter.

Seven. Both emerging and professional authors write on and on without giving their reader a break or a reason to read on. Get your readers to turn pages and keep turning to finish when you put headlines up in your non-fiction work.

Eight. Authors forget to use a hook at the beginning of the chapter and after each heading. They launch on telling their reader all kinds of info they didn't set the reader up to want.

Nine. Authors don't realize a hook includes a few questions about where your audience is now. Or, some wild facts that affect your reader. Just not including your reader.

Ten. Non-fiction authors forget to put a finish on the end of the chapter. Maybe action steps. But always a last paragraph that gives the reader a reason to turn to the next chapter. Remember benefits sell.

Most clients tell me that they receive the value of the coaching costs and more when they get coaching.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says. . . , " “Business Tip of the Month, " blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 - Orders: 866/200-9743


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