Repurposing Content

Cathy Stucker

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Today's phrase that pays is “repurposing content. " That means taking intellectual property you have created and using it in another way. For example, turning a book into an audio program, or excerpting parts of the book into articles.

Repurposing content can help you reach a brand new audience with your ideas. One advantage of transferring your existing information into new formats is that you can meet the needs of people with different learning styles. This can help you to reach a larger audience with your message, as well as increasing your profits.

Here are some examples of how you can reuse your content:

  • Workshops can be recorded to audio or video. They can be transcribed and turned into articles, booklets and books. If the workshop includes a PowerPoint presentation or other visuals, the presentation can be made available on CD.
  • Books can be excerpted into articles and booklets. Articles may be sold, or offered freely to get more exposure for you and your products. Books can be read to audio and sold on CD or as an online download. Better yet, adapt the content into a new audio program, not simply a reading of the book.
  • Articles and booklets can be combined to create a book. Or put several articles together in a PDF and offer it as an ebook.
  • If you have a large collection of articles, audio, etc. , consider setting up a membership Web site. Charge subscribers a fee to access existing and new content.
  • Modify content to appeal to a new audience. Do you have products you created for insurance sales people? Could they be modified to serve Realtors?

This barely scratches the surface of the ways you can use and reuse your content for promotion and profit. Use your imagination and creativity to find new ideas.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about writing and publishing and get free marketing tips, visit Cathy at


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