An indirect way of book marketing for new authors is through developing a platform from the main topic of their book. A platform is an opinion or position about a specific topic related to the new author’s book. Its focus is the topic, not the book. The marketing strategy highlights the author’s knowledge and expertise on the topic. It is the author’s platform that gets the attention of the book’s target audience. The book becomes associated with the author’s platform. As the platform gains more visibility, so does the new book.
Here are steps you, as a new author, can take to build a platform.
1) Identify The Topic
The topic in which the platform is to be built must be clearly identified. It could be the book’s central theme. The main idea that motivated you to write the book. The main message your book conveys to its targeted reader audience.
Alternatively, the platform could center on an ancillary topic in your book. A topic that’s not the book’s main idea but is important to it. It’s ancillary, but it’s a topic readers of your book will not overlook.
It does not matter if your book is fiction. A platform can be built from the central theme or an ancillary topic of your novel’s storyline.
Whatever topic you choose, you must have knowledge of it from research or past experience. This knowledge should be clearly expressed in your book. You must also have a passion for the topic that did not dissipate when you finished writing the book.
2) Position Yourself As An Expert
The next step is one of positioning. Instead of promoting yourself as the author of your book, you should say you are an expert on a specific topic who has written a book.
Position yourself as an ‘expert’ in all query letters and in press kits you send to print and electronic media specific to your book’s target audience. Your goal is to be interviewed as an ‘expert’ for your platform. Your platform will gain visibility and interested readers will purchase your book to see what more you can say about the topic.
Be alert! Don’t be shy! If you see a news story related to your topic, contact the news media and offer your opinion. A quote from you in the press or on electronic media will do wonders for your platform’s visibility. The name of your book will also be mentioned.
3) Internet Articles
Writing articles for publications on the Internet is clearly an effective and inexpensive way to create and grow your platform. Thousands of online publishers such as EzineArticles.com and GoArticles.com are craving fresh content for their web sites. The articles give you the opportunity to more powerfully expound on your platform and give it more visibility. In addition, you can include the name of your book and your web site address in the article’s author resource box. After reviewing your article, readers can go directly to your web site and purchase your book.
Building a platform is an indirect book marketing approach for new authors. However, the same passion and confidence you used in writing your book can make this an effective and profitable way to sell it.
Kevin L. Mitchell is the co-owner of MKM Book Services, a book consulting firm. For information about The New Author’s Book Marketing eCourse visit http://www.mkmbookservices.com/ or send an email to Kevin@mkmbookservices.com