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Since Earth Day has just come and gone, I thought it would be a good time to share with those online marketers and infopreneurs out there how to really profit from the Reduce-Reuse-Recycle mantra. I call it Produce-Reuse-Recycle, and it goes a little something like this:


Produce your own information products. They can be ebooks, articles, autoresponder email courses, or teleseminars. Creating your own product puts you in control, and allows you to share your passion about the subject with your audience. It also puts you in the role of the Expert, a trusted advisor who knows the subject your audience is paying good money to learn about inside and out.


Once you've created it, continue to put your stuff out there and keep promoting it. Every time someone new comes along, invite them to join your email list by giving them one of these products you've created.


This is sort of the same as the Reuse element above, but different. When we're talking about recycling in this case, we are turning something meant for one use into something else meant for another. Here's how it works:

You can turn a group of related articles into an ebook.

You can record an ebook or article as a recorded teleseminar you can give away or sell.

You can turn that autoresponder course into an ebook or teleseminar series.

See how this works?

By Producing, Reusing, and Recycling, you are saving time and energy on your product creation. That way, you don't have to reinvent the wheel every time you need to roll out another product. Just make sure your list is large enough that any particular group isn't seeing the same information all the time, and don't give it to your list as an article, then turn around and try to sell it to them in an ebook, unless maybe it's only one small part they've seen before in a sea of new material.

There you have it, a way to profit from your information products, without having to go back to the well every single time you need another money-making product.

James Palmer is an independent direct response copywriter who specializes in creating articles, ebooks, sales letters, websites, and emails for small business owners and online marketers. To get two FREE reports, sign up for his free monthly newsletter at


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