Is Bum Marketing and Article Marketing One in the Same?

Joshua Spaulding

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To begin, ‘Bum Marketing’ is a new phrase used to explain an old technique. The reason this phrase has become so popular is because Travis Sago put together a nice, free training course outlining this old, effective technique and named it ‘Bum Marketing’.

Since the use of Article Marketing is the main promotion technique of Bum Marketing, many people get the two confused and believe that they are one in the same.

So what is Bum Marketing? The sum it all up into one sentence, it is the technique of using all of the known promotion methods i. e. Article Marketing, Classified Ads etc. , to promote affiliate links from ClickBank, CommissionJunction or any other program you are a member of.

What is Article Marketing? This is the absolute best for of free, effective promotion. You write informational articles and submit them to article directories. The article directories now get your free content so in turn, they allow you to add a ‘signature block’ that contains a little information about you and your product/service along with a few links to your site or blog.

Why is Article Marketing so effective? This could be thoroughly explained in about 30 pages but I will try to give a quick explanation.

The number one reason why article marketing is so effective is because every article you write is a never-ending promotion for your site. Every article will continue to be on the Internet for life with your links active within.

Also, when you publish your articles to article directories, you agree to allow others to publish that article to their Website, Blog or Ezine. Ezines provide the opportunity to get your article seen by thousands of people in literally seconds. If a big Ezine owner is interested enough in your article to publish it to his or her Ezine, that could result in thousands of site views, which means a bunch of money for you.

The problem with the ‘Bum Marketing Method’ is that although it is a great guide on an effective technique, it does not go into detail how to effectively run an article marketing campaign. There are several things you must know about article marketing in order to achieve top results. Find these techniques and you will find loads of money online.

Joshua Spaulding is the Creator of the #1 Ebook on Article Marketing that has received raving reviews from some of the top Internet Marketers. Joshua invites you to his site at where you can learn the techniques that one must know in order to cary out an effective Article Marketing campaign.


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