If you understand how compelling article writing steps can help you to generate traffic, it can have a significant effect on the success of your overall article marketing strategy. The purpose of an article is normally to generate traffic to the writer’s web site, either directly through clicks to their site, or indirectly through higher search engine listings promoted by the links back to their web site that articles generate.
In order to maximize both of these, the article must attract the attention of the reader. This can be achieved by taking the article in steps, and approaching each one separately. The first step in writing any article is to define the topic and the message you want to communicate to the reader. You must be absolutely clear in your mind what you are writing about or you are liable to mix topics, or write on the wrong aspect of the chosen topic relative to your goals.
Your goal in writing the article is therefore the next aspect of writing a compelling article. You must determine what you want your article to achieve. What is the end result? That is what will determine the style of your article. For example, if you are writing a report on an aspect of your topic, your article will have a completely different style that if you are writing an instructional or ‘how to’ article.
Your goal here will be to generate traffic, and for that you have to write an article that makes readers want to know more. You should write a ‘teaser’, that will not provide all the information that there is to know, but will give a hint of what an interested reader could find on your web site. That is how you generate traffic. You get people to visit your web site.
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