Keep in mind that the ultimate objective is to generate traffic to your web site, so include a link to your site. You will generally provide this in your ‘bio’ section, often called a ‘resource box’, where you can provide some personal details and a link to your web site. Make sure that when the reader clicks to visit your site, they are sent to a page that is relevant to the topic. That page should also have an opt-in form, and a request to fill it in for more information or even a free gift. You don’t have to sell anything at this stage. Once you have the email address you will be able to sell at your leisure.
Now submit your article to as many article directories as you can find. This in itself generates traffic, since you will get one link back to your site for every article accepted by each directory. Search engines value these links, especially if you have designed them to lead back, not to your home page, but to a page inside your site. Google, especially, values internal links to home page links.
This stepped approach to article writing is now working to provide you with improved search engine listings that lead to traffic, and also traffic from those who visit your site through the link. It is also helping to build your list. It becomes an even more powerful traffic generator when other people or companies copy your article to their website to use as content. You now have more back links for every time this is done, and the potential for a lot more visitors.
This is why it is important that you understand how compelling article writing steps can help you to generate traffic. You get four different ways to generate a massive influx of traffic to your site, but not only that. You can direct that traffic to any page in your web site that you wish to. That is a powerful way in which to use your article writing abilities.
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