Web Sales Letter - Writing a Web Sales Letter to Attract Customers II

 


Visitors: 116

Your headline should attract their attention and make them salivate for more information. Don’t offer impossible things. Don’t state “Earn $10,000 every Week Using my System”. Nobody will believe you because it has all been said before. It never, ever happens. Offer them something that will benefit them, but make it realistic. Offer them a regular income, or a product that will help them.

“Why Keep Slicing that Golf Ball: Pay us Only if we Cure it For You. ”

“If you Don’t Make $800 in your First Month, Pay us Nothing - If You do, Pay us $47”.

These are difficult headlines to ignore. They will likely get a high percentage of readers wanting to read more. The reason is that they resolve a problem, with the promise of you paying only if they succeed. You try them free, and if it fails don’t pay! Marvellous! What could be better. Could you imaging an offline store making that kind of offer?

So that’s the start. The headline that keeps them interested. Now, you must then provide them with the information they now want. Obviously such offers are not going to simply provide them with the tuition, or the software or whatever, then ask them to volunteer to pay later if it works. They are simple other ways of presenting your guarantees – guarantees that you legally have to provide in any case. However, you have just put them into a form of words that make a great headline, and seem as if you are making a fantastic offer that they can hardly refuse.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

(344)

Article Source:


 
Rate this Article: 
 
Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales ..
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Web Sales Letter - Writing a Web Sales Letter to Attract Customers I

by: Raymond Nesa (April 05, 2007) 
(Writing and Speaking)

7 Sales Letter Writing Methods Anyone Can Use To Write A Throat Grabbing Sales ..

by: Rasheed Ali (June 21, 2007) 
(Writing and Speaking)

Quick Sales Letter Writing - 9 Ways to Make More Profit With Sales Letter ..

by: Mark Fortimer (July 06, 2007) 
(Writing and Speaking)

Targeted Sales Letter Writing - 9 Steps to Create More Money in Sales Letter ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Profitable Sales Letter Writing - 7 Key Steps to Get Started With Sales Letter .

by: Mark Fortimer (June 20, 2007) 
(Writing and Speaking)

Lucrative Sales Letter Writing - 4 Steps to Make Money With Sales Letter Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Productive Sales Letter Writing - Start Earning with Sales Letter Writing

by: Mark Fortimer (May 11, 2007) 
(Writing and Speaking)

Sales Letter Writing - How to Make a Profitable Sales Letter

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Sales Letter Writing - How to Get the Right Structure for Your Sales Letter

by: James Krawder (June 11, 2007) 
(Writing and Speaking/Writing)

Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales ..

by: Carol Bentley (September 10, 2005) 
(Writing and Speaking/Copywriting)