Your headline should attract their attention and make them salivate for more information. Don’t offer impossible things. Don’t state “Earn $10,000 every Week Using my System”. Nobody will believe you because it has all been said before. It never, ever happens. Offer them something that will benefit them, but make it realistic. Offer them a regular income, or a product that will help them.
“Why Keep Slicing that Golf Ball: Pay us Only if we Cure it For You. ”
“If you Don’t Make $800 in your First Month, Pay us Nothing - If You do, Pay us $47”.
These are difficult headlines to ignore. They will likely get a high percentage of readers wanting to read more. The reason is that they resolve a problem, with the promise of you paying only if they succeed. You try them free, and if it fails don’t pay! Marvellous! What could be better. Could you imaging an offline store making that kind of offer?
So that’s the start. The headline that keeps them interested. Now, you must then provide them with the information they now want. Obviously such offers are not going to simply provide them with the tuition, or the software or whatever, then ask them to volunteer to pay later if it works. They are simple other ways of presenting your guarantees – guarantees that you legally have to provide in any case. However, you have just put them into a form of words that make a great headline, and seem as if you are making a fantastic offer that they can hardly refuse.
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