Web Sales Letter - Writing a Web Sales Letter to Attract Customers III

 


Visitors: 145

The headline, has achieved its part of your sales process. It has stopped your prospects in their tracks, and compelled them to read more. You must now persuade them why the have to take up your offer, irrespective of the offer made in the headline. Provide them with a list of benefits. Taking the golf slice as an example:

“You will learn how to cure your slice immediately if it happens to you on course the way Tiger does it, so that you can retain accuracy and length. "

“You will be able to teach your foursome buddies how to cure their slice: you won’t have to buy drinks all day!"

Etc, etc.

Add another half a dozen which you are sure to be able think about, since your offer is being made on your website about something you know a lot about. Make sure that you stress the benefits rather than the features of your product. “A super-dimpled hard covered golf ball that gives you more loft" is a feature, but “A golf ball guaranteed to add 40 yards to your drive" is a benefit. Same thing, but expressed in different ways. One gets the customer’s attention, the other doesn’t.

Finally, call them to action. “CLICK HERE, or this offer is almost over, so don’t miss it. " or “Click below or you may never get another chance. “

Don’t forget our great guarantee, “if this does not work for you, then you have 60 days to request your money back. " You have now met the promise offered in your headline. Not exactly as your prospect may have understood it, but it served its purpose by keeping them interested.

These are the basics of writing a web sales letter, and if you follow them properly then who needs a professional to write it for you? You are quite capable of doing it yourself.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

(402)

Article Source:


 
Rate this Article: 
 
Sales Letter Writing - How to Get the Right Structure for Your Sales Letter
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Web Sales Letter - Writing a Web Sales Letter to Attract Customers II

by: Raymond Nesa (April 05, 2007) 
(Writing and Speaking)

Sales Letter Writing - How to Write a Sales Page That Sells III

by: Raymond Nesa (April 05, 2007) 
(Writing and Speaking)

7 Sales Letter Writing Methods Anyone Can Use To Write A Throat Grabbing Sales ..

by: Rasheed Ali (June 21, 2007) 
(Writing and Speaking)

Lucrative Sales Letter Writing - 4 Steps to Make Money With Sales Letter Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Profitable Sales Letter Writing - 7 Key Steps to Get Started With Sales Letter .

by: Mark Fortimer (June 20, 2007) 
(Writing and Speaking)

Quick Sales Letter Writing - 9 Ways to Make More Profit With Sales Letter ..

by: Mark Fortimer (July 06, 2007) 
(Writing and Speaking)

Targeted Sales Letter Writing - 9 Steps to Create More Money in Sales Letter ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Productive Sales Letter Writing - Start Earning with Sales Letter Writing

by: Mark Fortimer (May 11, 2007) 
(Writing and Speaking)

Sales Letter Writing - How to Make a Profitable Sales Letter

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Sales Letter Writing - How to Get the Right Structure for Your Sales Letter

by: James Krawder (June 11, 2007) 
(Writing and Speaking/Writing)