Letting others use your articles, as long as they include your byline, is a very effective way to increase website traffic. Most articles which are posted online will include a byline which not only tells visitors you wrote it and might say how they can contact you, but will normally include a link to the website you are trying to promote.
So how does this work?
Let's say I sell do-it-yourself legal forms. . . which I do.
I then write a short but helpful article explaining how important it is to have a last will and testament. . . which I did. I include a link in my byline that leads people to my do-it-yourself legal forms website.
Now, I take that article and submit it to several article directories, making sure that I include it in relevant subject areas, i. e. law, legal matters, government, or even last will and testament if I'm lucky.
On the internet, there are two major groups of people seeking information or help.
Group A is seeking information on preparing a last will and testament. Their search leads them to an article directory site where I have posted my article. Browsing through the list of articles, my title catches their eye, they look at my article, and they notice my link, click on it and find out that they can prepare a will themselves using an inexpensive package available there, thereby saving a lot of time, effort, and the potentially large fee that an attorney might charge.
Obviously, not everyone seeking that information will read my article or find it relevant to what they are seeking. Even among those who think that I have just provided them with the exact info they needed and that I am the best writer in the world, only some will actually click on my link. As is the way with Internet business, only a few who wind up at my website will actually buy anything. . . but there will be more than there would have been without the article.
Group B, on the other hand, provides information. However, instead of researching and writing it all themselves, they go to article directories and find articles that fit their website, blog, or ezine. They then present those articles to their readership. If they have selected my article, there will be a lot more people who will see it than if it simply sits on the article directory site collecting virtual dust.
Wait! It gets better!
1. Remember that remark earlier about posting it to as many article directories as possible? The more websites you can get to carry it, the better chance you have to eventually initiate the chain of events outlined above, hopefully resulting in a sale. So, you can enhance your own chances of success with any one article by placing it on as many article directory sites as possible.
2. If you can write several related articles, you can repeat the process as many times as you can come up with articles. This begins to create an exponential return from the fact that as some people read your articles, they realize that you have written other articles as well. Group A may choose to read more what you have written, improving your chance of being seen as an expert in their eyes, leading possibly to a sale. Group B may choose to keep an eye out and catch your next article because they like your work and know that it will fit in with the thrust of their website, blog, or ezine.
3. Some of the website owners from Group B who found your article where you posted it on an article directory website, also run their own article directory websites and take the articles they find and post it on THEIR sites. . . sometimes for use by even OTHER website directory owners!
4. Once the article is written, it can be posted by you in forums and on message boards. Although you might not be able to include your byline, many of these sites allow you to create a signature which can include a link to your website.
-Stick to one point. Don't try to solve the mysteries of the universe. If writing about the last will and testament, don't get off into dissertations about law, trusts, living wills, quill pens vs. ballpoints, etc.
-Keep it concise. Obviously, the subject and your style of writing will dictate the length to some extent, but most of these articles should be between about 400 words and 1200 words in length. If the topic is complex or just has to run long, break it up into Part I, Part II, and so on.
-Use your keywords. If the topic is the last will and testament, you will want to use that phrase about 3% of the time. It is a good idea to make sure it makes it into the title and first sentence as well, and, if the article directory allows, make sure it's in the description and keywords (some directories allow you to pick keywords relevant to your article).
-Check your spelling and grammar. Nobody's perfect, and most sites, and readers, will not be looking for perfection anyway. However, not many people will bother with an article replete with spelling and grammar errors.
-Research your facts. If you are presenting opinion, feel free to soar above the clouds. In fact, controversy may work in your favor in that event. On the other hand, if your article is fact-based, or if you give statistics, or quote others, make sure you've got it right before you publish it.
-Get some help. Posting your articles one-by-one on a hundred different websites can be time consuming, not to mention incredibly boring. There are services available which, for a fee, will send your article to several different article directories and ezine publishers. There is also software available which can do this, although setting up the accounts initially can still be very time consuming (and boring). However, this can be worth it.
Donovan Baldwin is a Texas writer and a University of West Florida alumnus. He is a member of Mensa and is retired from the U. S. Army after 21 years of service. In his career, he has held many managerial and supervisory positions. However, his main pleasures have long been writing, nature, . and fitness. In the last few years, he has been able to combine these pleasures by writing poetry and articles on subjects such as health, fitness, yoga, writing, the environment, happiness, self improvement, and weight loss.
You can find information on legal forms and software at http://www.legal-forms-supermarket.com/ . You can learn more about creating a last will and testament at http://legal-forms-supermarket.com/about/last_will_and_testament.html .