If you spend your hard earned money on article outsourcing then there are a few things that you must consider.
1. Does the writer have any Internet marketing knowledge? If so, what do they know? Many writers are very experienced but know nothing about search engine optimization. Many people do not even consider this, as they are more worried about the quality. The quality is also very important but a well-written article that is not SE friendly will do you no good. Of course, you can always change the title and rearrange some keywords in the article but if you are paying for the service you should not have to.
2. Do they have a good track record? It is very important that the ghostwriter provides you with quality article samples. If the writer is an experienced article marketer, they probably have several articles submitted to top article directories like EzineArticles.com. If they do claim to have knowledge of Internet marketing, ask for a link to their EzineArticles.com profile or another similar resource. If they cannot cough up some good writing samples, then they probably have something to hide. Be sure to do a Google search on their name. In many cases you will find forum posts etc. that will give you an idea of the type of person you are dealing with.
3. There are new people entering the Internet marketing community everyday in hopes of making money online. Many of these people turn to writing for quick profits. The problem with this is, among other things, they do not realize that there is a duplicate content penalty with the SE’s. They will find several articles on the Internet that are similar to the requested subject and take excerpts for your article. Something that you absolutely much find out before you pay a new writer is whether or not they know of this penalty. One way to find this out is to order a test article do a copyright check with CopyScape.com
Keep these tips in mind when searching for an article ghostwriter. There are or course, many other things that you need to put into consideration but the above issues are those that must be addressed first and foremost.
Do your research and, if possible, outsource an experienced ghostwriter that realizes your needs.
Joshua Spaulding is an Author and Webmaster providing Exclusive Rights Articles as well as PLR Articles with Limited Distribution through his website at EZ-OnlineMoney.com. Joshua also provides Free Training on how to Make Money Online .