I want you to think about why someone clicks on a link in your article. First, think about why you click a link in someone else’s article. If you do not know, go to EzineArticles and search for information, anything. Read at least 10 articles. If you have not clicked on any links by that time, read 10 more, looking for something that you might like to learn more about. Once you have clicked on at least 5 links, ask yourself this, why?
Why did you click on those links, and not others? I mean, out of 20 articles you read, you only clicked on 5 links. In real life, if you weren’t doing this exercise, you might have only clicked one of them. Why? Why were you drawn to click the links you did?
Regardless of your personal reason for your own clicks, I will tell you why I think most people click on a link. It is because they want more information.
That’s it – they want more information.
So why do people want more information?
They clicked on the page to read your article in the first place after reading the title to the article in a search engine. When they clicked on your article in the first place, they wanted more information about specifically what your title indicated.
This is particularly useful information. Why? Because it tells us that our title must be a clear and accurate reflection of what we are going to write about. The visitor clicked into your article because they specifically wanted information about something in your title. If you do not give them specifically that information, they will click out of your article without clicking on your link.
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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.