Article Submission Software: Is It Worth It?

Kevin D Browne

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Does article submission software work?

Yes. And, much more importantly, no. And as you probably expect, it's the ‘no’ part that should worry you as an an astute article marketer. Because it is something you SHOULD worry about if you go that route.

Without naming names, and with small modifications that STILL need to be made in the process, article submission software WORKS.

It allows you to send out articles to several hundred article sites with the push of a button. In fact, if one were to enter this amount of articles by ‘hand’ you're looking at days. No kidding, days. One in particular now boasts 368 article sites.

As it is, it takes your computer an hour or two to accomplish what looks on the surface to be a Herculean task. Who wouldn't be tempted by that?

The question REALLY is, though, is this something you want to do? Long term?

While it might be impossible to overlook the time savings, there are other facts that you MUST consider. Like what is Google's take on it.

Everything this author has read on SEO article marketing suggests that Google frowns on this practice. To them, it must be like looking for your one set of car keys and finding them in 368 rooms of your house. That has to be an issue.

Google, remember, loves fresh, genuine content. In theory, one would assume, that nothing could be considered ‘fresh’ if it's available on every street corner of the net.

Kevin Browne is a former Senior Copywriter and Creative Director at advertising agencies including J Walter Thompson, Young & Rubicam and McCann Erickson in NY.

Mr. Browne now devotes all of his time to reviewing article submission software in particular and article and copywriting in general in great depth at his new site : .


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