Article Marketing - The Big Give Away

 


Visitors: 96

One important part of marketing for the Internet, which holds true for article marketing as well, is the concept of giving something away. This has proven true time and time again. The more you give away, the more you sell.

Consumers expect two things of the Internet - free stuff and immediacy. Your article marketing for the Web should deliver both. Don't fear that you give away too much information on your industry or your business products and services.

Don't fear that folks won't need you because you told them how to do it themselves. In most cases, anyone can do it themselves or learn to do it themselves. They call on you because they don't have the time and don't want to spend the resources to do it themselves. They see, in your article writing and marketing materials that you know how to do it and do it well. They will come to you for your paid help.

Whether your article marketing is on your site, or on the site of publications or blogs etc, don't get so caught up in your marketing your product or service's features in the article that you forget to talk about the benefits. Sometimes people don't pick that up from the features. Sometimes your article marketing just has to hit them over the head with it.

As an example, we'll say you're writing an article that is trying to market telecommuting - the practice of employees working from home or another location than the company's office. In your marketing article you talk about how telework allows company's to house their staff in a smaller office. That's a feature. But you haven't pointed out what might be obvious to some, but not to everyone.

The fact that the firm needs a smaller office means that it can save money on renting or leasing bigger space, or building a larger office, or a bigger parking lot. Those are the benefits. Article marketing must clearly point out the benefits.

Article marketing lets you put your best foot forward, showing yourself as an expert in the industry for which you're trying to lure customers. Reach out to pertinent associations, groups and sites that are visited by those who might need your business services. Offer them your expertise in the form of an article and you'll be marketing your own business - at no cost except your time. One important part of marketing for the Internet, which holds true for article marketing as well, is the concept of giving something away. This has proven true time and time again. The more you give away, the more you sell.

Consumers expect two things of the Internet - free stuff and immediacy. Your article marketing for the Web should deliver both. Don't fear that you give away too much information on your industry or your business products and services.

Don't fear that folks won't need you because you told them how to do it themselves. In most cases, anyone can do it themselves or learn to do it themselves. They call on you because they don't have the time and don't want to spend the resources to do it themselves. They see, in your article writing and marketing materials that you know how to do it and do it well. They will come to you for your paid help.

Whether your article marketing is on your site, or on the site of publications or blogs etc, don't get so caught up in your marketing your product or service's features in the article that you forget to talk about the benefits. Sometimes people don't pick that up from the features. Sometimes your article marketing just has to hit them over the head with it.

As an example, we'll say you're writing an article that is trying to market telecommuting - the practice of employees working from home or another location than the company's office. In your marketing article you talk about how telework allows company's to house their staff in a smaller office. That's a feature. But you haven't pointed out what might be obvious to some, but not to everyone.

The fact that the firm needs a smaller office means that it can save money on renting or leasing bigger space, or building a larger office, or a bigger parking lot. Those are the benefits. Article marketing must clearly point out the benefits.

Article marketing lets you put your best foot forward, showing yourself as an expert in the industry for which you're trying to lure customers. Reach out to pertinent associations, groups and sites that are visited by those who might need your business services. Offer them your expertise in the form of an article and you'll be marketing your own business - at no cost except your time.

Peter Morgan is the founder of "JV Members" - A new article publishing business opportunity - that enables anyone to easily earn a living online, by publishing short articles. If you're looking for more information about working from home please visit: Earn an Income at Home Writing and Publishing Articles

(877)

Article Source:


 
Rate this Article: 
 
Traffic Building – Why Article Marketing is a Big Part of My Online Strategy
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Lucrative Article Marketing - 4 Lucrative Steps to Give Your Article Marketing ..

by: Ian Jackson (November 23, 2008) 
(Writing and Speaking/Article Marketing)

Article Marketing - What Will it Give You?

by: Paul Docherty (December 21, 2007) 
(Internet and Businesses Online/Search Engine Marketing)

Article Marketing Principles - How Not To Give Away The Store With Your Articles

by: Hendry Lee (May 21, 2008) 
(Writing and Speaking/Article Marketing)

Bulletproof Article Marketing Secrets That Will Give You The Competitive Edge

by: Mark A. Abrahams (March 24, 2008) 
(Writing and Speaking/Article Marketing)

Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for ..

by: Chad Board (April 12, 2006) 
(Business/Branding)

Article Marketing Means Big Money Online

by: Joshua Spaulding (October 19, 2006) 
(Writing and Speaking)

Article Marketing - Stay-at-Home Moms Give a Variety of Solutions and Then ..

by: Dan Iverson (February 04, 2008) 
(Writing and Speaking/Article Marketing)

Aggressive Article Marketing Strategies That Will Rake In The Big Bucks

by: Mark A. Abrahams (February 22, 2008) 
(Writing and Speaking/Article Marketing)

Secrets Uncovered - How I Rake in the Big Bucks From Article Marketing on a ..

by: Fabian Tan (June 28, 2008) 
(Writing and Speaking/Article Marketing)

Traffic Building – Why Article Marketing is a Big Part of My Online Strategy

by: Sean Mize (January 09, 2007) 
(Internet and Businesses Online)