When you are writing articles for online use, it is important that you are able to quickly create rapport with your readers.
In today’s click-happy internet environment, surfers tend to read only as much as they think they need to to determine if the article has anything to offer them.
Now, you and I both know the reader generally isn’t going to learn everything they want in the article anyhow, but rather they will have a chance to learn more if they click through to our web sites.
So how do you do it? How do you capture a reader’s attention and keep their attention long enough to get them to your resource box, and then, how do you get the click?
I like to think of it as creating a relationship with your readers - and you only have a few seconds to do it.
Here are some of the techniques I use to get clicks (and I get nearly 100 per day from articles):
1) Ask questions quickly in the article. Get the reader communicating with you, at least in their mind.
2) Give the reader succinct information. One of the easiest ways to turn off a reader is to inundate them with useless fluff.
3) Keep the article short (400-700 words). This will help keep the interest until they get to your resource box.
4) Load your resource box with commands and recommendations. Don’t just put your name and link there, tell them to click it and tell them why. For example, click here to get more information, or click here to get this free, etc. Do not be afraid to tell your readers what to do. Sometimes people need to be told. Have you ever seen an infomercial that didn’t tell the television watchers to get up and dial the number? So don’t end your article without a call to action.
Do you want to learn more about how I do it? I have just completed (yesterday) my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has created over 250 articles in print and 6 published ebooks online.