If you'd like to know a secret way of making your copywriting more enjoyable, your business more profitable and your promotions more sustainable, then this article will show you how.
Recently, I heard an interview of a guy who writes and self publishes “special effects" cookbooks and other information products.
And during this interview he spilled his guts about the way he markets, how he writes ads, and what his influences are.
But what really stuck out was how he uses his imagination when creating sales promotions.
You see, the more outrageous his headlines and ideas. . . the more sales he makes from his newspaper ads and publicity releases.
For example, one of his headlines (for a report on how to get cheap dental care) is: “Dentists Scream Bloody Murder!"
Another headline he uses in his press releases (for his cookbooks) is: “Kids Eat Their Own Faces, Mothers Laugh Their Heads Off!"
Anyway, after reading several of his headlines and ideas it was obvious why his ads and press releases are so successful:
1. ) He pushes things as far as he can in terms of being outrageous and getting attention.
2. ) He has a tremendous amount of fun doing it.
Actually, that second one is a guess on my part, I don't really know the guy.
But come on.
How can you not have fun writing headlines like that?
I bet when he writes his headlines he holds nothing back. Just lets his mind create whatever it wants - without restraint or hesitation.
Do you do that when you write your ads?
Do you let your mind go wild and free?
Do you write down all the goofy, silly, controversial and downright ridiculous ideas that come to you?
If you don't do this. . . and if you instead snuff out your more “over the top" thoughts and ideas before getting them down, then not only are you hurting your bottom line. . . but you're missing one of the biggest joys of marketing and copywriting.
Because letting your mind go crazy and come up with ideas, themes, offers and snatches of copy is outright fun.
And not only is it fun, but writer's block vanishes, the time flies by and, before you know it, you've logged in three or four hours of work without even so much as looking at the clock.
The key is to be totally uninhibited.
Stephen King (in his book, “On Writing") calls this mindset “writing with the door closed. "
Because it's just you and your copy alone in the locked room of your imagination. Nobody can overhear your internal conversations. Nobody can see your work. You can be outrageous, offensive, silly or “politically incorrect" and nobody will give you a hard time.
And if you just go with whatever your subconscious gives you - expand upon it, add to it, and enlarge it - you'll be amazed at what pops out on the other end.
Try it yourself and see.
Next time you sit down to write an ad (or any kind of writing) don't hold back on the first draft.
Let anything and everything pour onto the page. Don't worry about what anyone else will say, feel or think about you. . .because nobody is going to see it.
In the end, not only will you make your copy better. . . but the actual writing part will be a whole lot more fun.
Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com